I think it is pretty cool that AMD is doing all of this. I don't think it is cool to bash AMD for excluding the Never Settle 1st round customers (like me). AMD is giving away mass amounts of game title with the recent programs. At AMD Fan Day they recently gave away 1000 A8 5600K APU's ($100-$110 each), among other hardware. AMD has been kicking down big time for their customers. Good on AMD!