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AMD Promotes Phil Rogers to Corporate Fellow

Discussion in 'News' started by malware, Nov 26, 2007.

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    AMD announced the appointment of Phil Rogers to AMD Corporate Fellow. In this role, Rogers will continue developing advanced architectures and extend AMD’s software capabilities. Rogers’ emphasis on enhancing graphics processing unit (GPU) and central processing unit (CPU) interoperability through software and hardware innovations plays a central role in delivering performance optimization and power reduction advances for graphics and computing. Corporate Fellow is the highest level of technical recognition at AMD, and is reserved for those who impact AMD’s business opportunities and technical breadth by providing a high degree of expertise, knowledge, creativity, and tactical and strategic direction.

    Rogers will play a key role in software development for AMD’s “Fusion” technology initiative, where CPUs and GPUs are combined and integrated to improve energy efficiency and performance capability. Rogers will focus on the software requirements necessary to bring together the GPU and CPU in a way that optimizes system power and performance, while maintaining software and application flexibility.

    “Software development is a critical tool that AMD uses to create platform-level solutions to enhance our end-user experience,” said Ben Bar-Haim, corporate vice president, Software, Graphics Products Group at AMD. “Phil’s unique talents are instrumental in accelerating application performance by optimizing the interaction of hardware and software.”

    Worldwide, AMD employs more than 1,200 software professionals who focus on improving the end-user experience and better enabling customers’ platform and application innovations. Software teams focus on delivering hardware extensions, new instructions, device drivers, development tools and more.

    As the most senior graphics software architect at AMD, Rogers previously oversaw hardware and software interaction activities, ensuring that GPU products excel in performance and stability at launch and beyond, with continuous software updates via AMD’s unified-driver design. This promotion recognizes the importance AMD puts on overall platform-level functionality, performance and stability.

    “It’s a pleasure to be part of an AMD software team where revolutionary contributions from engineers are encouraged and expected,” said Rogers. “This environment inspires me, and others, to build platforms that are more visually rich, increasingly energy efficient and more accessible to the global community.”

    Rogers was instrumental in the development of all of ATI Radeon GPUs since the introduction of the Radeon series in 2000. Recently, Rogers contributed to the development, qualification and delivery of the ATI Radeon HD 2000 family of advanced GPUs.

    Rogers joined AMD with the ATI acquisition in 2006, and became an AMD Senior Fellow shortly thereafter. Since joining ATI Technologies in 1994, he served in increasingly senior architecture positions in the development of DirectX and OpenGL driver software. Rogers began his career at Marconi Radar Systems, where he designed digital signal processors for advanced radar systems. Rogers earned his Bachelor’s of Science degree in electronic and electrical engineering from the University of Birmingham.

    Source: AMD

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