why are many of you so happy about it?? in price/preformance this gen will suck ass or those prices need to bee cut BAD. it is first generation change with such a price increase, but such a preformance increase we have seen before. the price increase is even more than preformance increase!!!! When next gen HD 8970 will be +30% faster than hd 7970 (do enyone is expecting less???) we will be paying for it >800$?