Where are all the Nvidia users when you need them? They left me here alone to defend the 680 against the mighty 7970 GHz edition... They are all probably searching for the leaks regarding the 670. By the way, it's gonna be launched on the 10th of May. On a more serious note, in my poor country the cheapest 7970 is the equivalent of 580$ and the only 680, an ASUS, which is available, one can actually buy, is at 740$. So you are right, probably it's the same all over the place. I personally will NEVER pay this amount of money to play console ports but that's another story. If one wants to get these cards then of course the 7970 is the option.