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AMD Rebrands Radeon HD 7000 Series GPUs to HD 8000 for OEMs

Discussion in 'News' started by btarunr, Jan 8, 2013.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    It turns out that the "Radeon HD 8950" that Lenovo's Erazer X700 ships with, is yet another example of GPU makers shamelessly rebranding previous-generation GPUs, to the whims of pre-built PC makers. One of our forum members spotted this page on AMD's website, which lists the specs-sheets of nine OEM-exclusive Radeon HD 8000 series SKUs, which reveal them to be complete rebrands of their HD 7000-series counterparts. If you're into pre-built PCs, and planning to buy one soon, watch out what's crunching pixels in it.

    [​IMG]
     
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  2. acperience7

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    Wow. Not just the budget cards, but the "top end" models as well...Are they that strapped for cash?
     
  3. cadaveca

    cadaveca My name is Dave

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    I don't see it as being a money thing. I see it as a way to prevent users from buying a useless upgrade, while giving them time to tweak new designs further. We don't see any launch info from NVidia either right now, so it's not like this leaves AMD behind in GPU performance.
     
  4. eidairaman1

    eidairaman1

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    NV has been guilty of this plus releasing weaker SKUs of certain Desktop Models under same name for OEM yet the Desktop Models are beefier than OEM parts
     
  5. newtekie1

    newtekie1 Semi-Retired Folder

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    When did they do that?
     
    Crunching for Team TPU 50 Million points folded for TPU
  6. eidairaman1

    eidairaman1

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  7. Widjaja

    Widjaja

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    No need to go on like this is a new thing for AMD and that they are doing this because they are strapped for cash because they have done this in the past.
     
  8. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    I think OEMs are just as culpable. They tell GPU maker to offer chips that at least look new on the specs sheet, or they'd pick the other's.
     
    eidairaman1 says thanks.
  9. cadaveca

    cadaveca My name is Dave

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    Explains why there are next to ZERO GHZ cards for sale locally(never has been, just the initial launch cards).

    However, I got to say it:

    Does this make the ASUS MARS II a 8970x2?

    :roll:
     
  10. Delta6326

    Delta6326

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    At least this is OEM's only and not AIB's...
     
  11. The Von Matrices

    The Von Matrices

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    So I guess the Sea Islands refresh will be the 9000 series then?
     
  12. james888

    james888

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    I think it is more by OEM's request. Maybe even to move old 7000 stock.
     
    Crunching for Team TPU
  13. Widjaja

    Widjaja

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    Could be.
    The 8xxx series appears to be more of a tweaked 7xxx series.
    Basically like what happened when nVidia went from the 8800 series to the 9800 series.

    Fair enough since AMD are still refining their drivers for GCN architecture.
     
  14. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    Sea Islands still is Radeon HD 8000 series. These are OEM-only models. If anything, it will hurt OEMs, not AMD. People will avoid buying pre-built PCs even after the real HD 8000 "Sea Islands" series launches, because they'd suspect re-branded HD 7000 cards in them.
     
  15. HumanSmoke

    HumanSmoke

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    Ares nameplate is AMD, Mars is Nvidia.

    In any case the Mars II is a dual GTX 580 card...unless you're thinking about this one

    If you're making a case for Nvidia's prior indiscretions, I seem to remember ATI "updating" the Rage Pro to Rage Pro Turbo that came with drivers optimized for synthetic benchmarks and shittier gameplay performance- and that was sometime around the beginning of 1998 (February I think) - so I wouldn't bother playing the historical card.
     
    Last edited: Jan 8, 2013
  16. NHKS

    NHKS New Member

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    YAY! new year, new series, new g..p.. no wait!!

    btw.. now that we are seeing more re-brands i am curious to know, what will users of these oem systems get to see when they use GPU-Z or how are their drivers different from retail models? do the drivers detect them as 8xxx(OEM)?
     
  17. Aleksander

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    I think it is a more problem that you didn't post the nickname of that 'forum member',
    (or whoever ordered you not to) rather than a rebranding from some companies.
    I wrote in a thread "both disappointing" (Nvidia + AMD) and we already are in GPU Dark ages

    Personally, I think this is quite normal. They can do whatever they want, seriously.
     
  18. HumanSmoke

    HumanSmoke

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    Do OEM system buyers use, or even know what GPU-Z is?
    Shouldn't be too hard to figure out from a post in a related article posted just before this one
     
  19. NHKS

    NHKS New Member

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    ^ valid question!.. but I dont underestimate ppl generally..
    anyways, I am just curious to know.. thats all
     
    Last edited: Jan 8, 2013
  20. McSteel

    McSteel

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    I remember reading somewhere that the mobile HD8xxx naming and architecture would more closely follow the desktop counterparts than ever before. I just didn't expect the desktop parts to adjust to mobile practices, hoping it would be the other way around.

    It's not like nVidia never did anything like this, but damn AMD sure does have crappy timing. Pulling a stunt like that just when they seemed to be able to get ahead is quite the slip-up.
     
  21. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    If they know what a graphics card is, and know they're choosing a PC with "HD 8950" in it, then surely they'll know what GPU-Z is.

    We have plenty of OEM desktop users reporting their GPUs to us.
     
  22. james888

    james888

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    They are only doing this with OEM parts not the 8000 series in general. They will still put out the next gen that will actually be a next gen.
     
    Crunching for Team TPU
  23. Roph

    Roph

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    I'd change my sig if I could be bothered.
     
  24. McSteel

    McSteel

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    And that makes it ok?
    It's not like the OEM market is insignificant - if it was, AMD wouldn't be doing business in it. And I for one wouldn't enjoy being screwed over just because I wanted to buy a Lenovo or a Dell. This will hurt sales, and it is a crappy move, no matter how you look at it.
     
  25. Frick

    Frick Fishfaced Nincompoop

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    GPU dark ages? Why?
     

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