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AMD Responds to GeForce GTX 260 Price-Cuts, Prepares its Own

Discussion in 'News' started by btarunr, Dec 7, 2008.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    A common feature with shopping seasons, namely summer and Christmas, is that consumer graphics giants, AMD and NVIDIA announce new products that push up the pure performance and performance per dollar envelopes. With this Christmas season however, nothing notably new is going to come out of their stables, making their existing products slog it out. This resulted in both companies resorting to some serious price-cutting with their existing mid-thru-high-end products.

    In the wake of massive price-cuts by NVIDIA for the GeForce GTX 260, AMD has decided to prepare its own price-cuts for the one card that goes neck and neck with the GTX 260, Radeon HD 4870. Originally seated in the $299~$399 bracket, the GeForce GTX 260 and Radeon HD 4870 have become some of the key SKUs for both companies. These are the products we have seen going neck and neck, resulting in both companies refreshing them, and later resorting to price-cuts. NVIDIA refreshed GeForce GTX 260 with a 216 stream processor version that came with added shader compute power, while AMD responded with the 1 GB variant of the Radeon HD 4870. As on today, the company pricing for the Radeon HD 4870 has been set around US $199 for the 512 MB and $239 for the 1 GB variants. This roughly catches up with the pricing for GeForce GTX 260, with roughly $199~$219 for the 192 stream processor and $239~$249 for the 216 stream processor variant.

    Source: X-bit Labs
  2. eidairaman1

    eidairaman1

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    this should really make everyone happy because now they will be able to see 2 4870s/2 GTX 260s under their Xmas Trees This year.
  3. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    Buy two HD 4870 cards instead of a HD 4870 X2, which is still beyond the $500 mark.
  4. Wile E

    Wile E Power User

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    If they lower the price of the 4870, that tells me the price of the 4850 1GB is going to have to drop.
  5. wiak

    wiak

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  6. eidairaman1

    eidairaman1

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    You forget

    8800GTX and 8800 Ultra costed 500-600 USD at the starting Price and Up Until G92 the Prices remained there.
  7. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    There's no indication of my forgetting that, from my previous post. What I said was we'd rather buy two HD 4870s instead of a HD 4870 X2 (if the motherboard/system permits).
  8. Hayder_Master

    Hayder_Master

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    boooooom , best chose now is 2x 4870
  9. eidairaman1

    eidairaman1

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    Ya i guess if you intend on running a Single card the 4870X2 would be top choice, if multiple cards without breaking bank, 4870. I think AMD wont sit around with the 260GTX+ around, but whats funny is 280 GTX still probably be more worth it than 2 260GTX+ in SLI:roll:
  10. mikek75

    mikek75 New Member

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    Bugger, at that price I have no excuse not to go crossfire....My bank manager hates me!
  11. chaotic_uk New Member

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    will not make much difference in the uk me thinks
  12. mikek75

    mikek75 New Member

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    OOhhh, you cynic you.....lol! Don't forget the 2.5% cut in VAT....
  13. chaotic_uk New Member

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    wow 2.5p in the pound , massive saving's not :p
  14. mikek75

    mikek75 New Member

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    Aye. but thats a tenner on £200. If you don't want it I can give you my PayPal address.....
  15. PCpraiser100 New Member

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    Its on... ATI>:nutkick:
  16. spearman914

    spearman914 New Member

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    What!! only 4870. This sux
  17. rodneyhchef

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    No it's not, it's a fiver!
    mikek75 says thanks.
  18. WhiteLotus

    WhiteLotus

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    And don't forget that many things increased when VAT decreased, duty for one.

    I hope we too see these cuts, now that i have a crossfire board on the way i wouldn't mind getting a couple of cards.
  19. $ReaPeR$

    $ReaPeR$

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    this is indeed good news!!!
  20. js01 New Member

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    Too bad the price drops are only for people in the us, newwegg.ca is still showing the same price as a few days ago.
  21. mikek75

    mikek75 New Member

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    LOL, you got me there. Its Sunday and I've been out of school for 21 years....
  22. rodneyhchef

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    :)
  23. WarEagleAU

    WarEagleAU Bird of Prey

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    Hoorah. That means I may be picking me one of these buggers up in the 1 GB flavor.
  24. DaMulta

    DaMulta My stars went supernova

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    And no one believed me when I said just wait right before Xmas on these prices LOL

    That's funny
  25. method526 New Member

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    darn and i recently bought a HIS ICeQ4 4850 Turbo for $179.99. :/ well atleast it's quiet at 80% fan speed and very overclockable :p

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