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AMD Strengthens Security Solutions through Technology Partnership with ARM

Discussion in 'News' started by btarunr, Jun 13, 2012.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    AMD today announced it will integrate a new security solution into its future products to meet the increasing need to provide consumers and businesses with secure access to their content and worry-free online transactions. Through a strategic technology partnership with ARM, AMD will integrate the established ARM TrustZone technology into future Accelerated Processing Units (APUs) via a system-on-a-chip (SoC) design methodology. This industry-first collaboration will help accelerate broader ecosystem support by aligning x86 hardware with the world's most broadly-adopted mobile security ecosystem.

    By adopting the industry-standard approach to security that TrustZone technology embodies, AMD and ARM will provide a consistent approach to security spanning billions of Internet-connected mobile devices, tablets, PCs and servers − whether they are powered by ARM processor-based solutions or AMD x86 APUs. AMD plans to provide development platforms that have TrustZone security features on select APUs in 2013, expanding further across its product portfolio in 2014. In a presentation this week at the AMD Fusion Developer Summit 2012 (AFDS), AMD Senior Vice President and Chief Information Officer Mike Wolfe described AMD's vision to advance computing security by enhancing AMD's existing security technologies. This is expected to include developing a platform security processor using an ARM CortexTM-A5 CPU that features TrustZone technology, to monitor and help protect against malicious access to sensitive data and operations at the hardware level.

    "With AMD's support for, and inclusion in, the expanding TrustZone ecosystem, consumers and businesses can rest assured their data and content are secured by an industry-standard security solution that spans a multitude of devices and operating systems," said Wolfe.

    "This example of AMD's ambidextrous strategy, which leverages our history of x86 and graphics innovation while also embracing other technologies and intellectual property, will help drive a more secure computing experience for our consumer and businesses customers."

    "As technology becomes more important to our everyday lives, security needs to be present in every single device. The challenge that the industry faces is how to make this a reality," said Ian Drew, executive vice president, strategy, ARM. "Through this technology partnership with AMD, and the broadening of the ARM TrustZone technology ecosystem, we're making another important step towards a solution. The aim is to make security accessible and consistent for consumers and business users across all computing devices."

    Industry Support Demonstrates Market Need
    In recognition of the first time hardware will be aligned to an industry-standard security solution between multiple processor architectures, the technology partnership has garnered wide support from industry leaders and influencers.

    "At Alipay, we strive to provide safe and reliable online payment services to hundreds of millions of registered users for the tens of millions of transactions they make every day," said Stephen Zhu, senior director, Alipay. "By incorporating security at the hardware level, AMD and ARM are providing an added level of protection and taking us one step closer to achieving this goal."

    "Hardly a week goes by without the emergence of another scary story regarding stolen identities or some other computer-related security breach – such as last week's hack of social career networking website LinkedIn that resulted in millions of stolen passwords," observed Nathan Brookwood, Research Fellow at Insight 64. "The bad guys have figured out that it's easier to steal money from a bank's computers than from the bank itself.

    AMD's move to integrate ARM's TrustZone technology into future APUs will allow systems containing those APUs to attain the same level of hardware-enforced security as today's most advanced devices, and will allow the users of those systems to sleep more soundly at night.

    ARM TrustZone Brings Security to Millions of Devices
    ARM TrustZone technology - a system-wide approach to security - is a key component of the ARM architecture and is integrated into the ARM Cortex-A processor series. Launched in 2004, TrustZone is a result of ongoing co-development that ARM carries out with a wide range of companies and has been implemented in a wide array of devices to date. The aim of the TrustZone ecosystem is to drive industry alignment and scalability. This will enable billions of TrustZone technology-based devices to meet the system security needs of consumers, service providers, enterprises and device manufacturers.
  2. ensabrenoir

    ensabrenoir

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    Everyones new bestest friend

    diversifacation and almalgamation.......the first amd/keebler joint effort cant be far away.....
  3. chaotic_uk New Member

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    first step of arm buying out amd ?
  4. Thefumigator

    Thefumigator

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    That would be impossible to me, the other way around may be. Its just another joint venture. AMD works/worked closely with IBM, for example. IBM was credited by its efforts on SOI tecnology and AMD effectively put it in practice for the masses.

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