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AMD Unveils Innovative New APUs and SoCs

Discussion in 'News' started by btarunr, Jan 8, 2013.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    AMD (NYSE: AMD), a leading provider of technology that enables visually-rich experiences for today's consumers, provided an early look at its new 2013 accelerated processing units (APUs) and announced a new OEM relationship with VIZIO. At an International Consumer Electronics Show (CES) event, AMD demonstrated working silicon of its first true system on chip (SoC) APUs, codenamed "Temash" and "Kabini," which will be the industry's first quad-core x86 SoCs. Both APUs are scheduled to ship in the first half of 2013. Demonstrations included a range of leading-edge applications and games on a "Kabini"-based ultrathin notebook and a "Temash"-based performance tablet and hybrid notebook.

    AMD also introduced the new APU codenamed "Richland" which is currently shipping to OEMs and delivers visual performance increases ranging from more than 20 percent to up to 40 percent over the previous generation of AMD A-Series APUs1. "Richland" is expected to come bundled with new software for consumers such as gesture- and facial-recognition to dramatically expand and enhance consumers' user experiences. The follow-on to "Richland" will be the 28nm APU codenamed "Kaveri" with revolutionary heterogeneous system architecture (HSA) features which is expected to begin shipping to customers in the second half of 2013.

    Additionally, AMD announced a new series of discrete graphics processors for performance gaming that are already shipping to OEMs, AMD Radeon HD 8000M Series graphics. These latest products are reflective of the company's strategy to focus on creating differentiated IP leadership through low-power technologies that target the high-growth client markets such as ultrathin, convertible and tablet.

    "With a groundbreaking new APU line-up in 2013, AMD is poised to win in high-growth consumer segments," said Lisa Su, senior vice president and general manager, AMD Global Business Units. "We are developing technologies with end users in mind -- to bring true surround computing and immersive experiences to our everyday lives. It is exciting to bring our industry-leading APU technologies to market, including the industry's first x86 quad-core SoC, while building on our leadership in graphics and gaming."

    2013 APU Line-up Delivers a Huge Leap Forward in Performance-per-watt and Elite Software Experiences
    • "Temash" is AMD's elite low-power mobility processor for Windows 8 tablets and hybrids. AMD expects "Temash" to be the highest-performance SoC for tablets in the market, with 100 percent more graphics processing performance2 than its predecessor (codenamed "Hondo.")
    • "Kabini" targets ultrathin notebooks with exceptional battery life and offers impressive levels of performance in both dual- and quad-core options. "Kabini" is expected to deliver an increase of more than 50 percent in performance3 over the previous generation of AMD essential computing APUs (codenamed "Brazos 2.0.")
    • "Richland" brings increases in both CPU and graphics along with improvements in battery life. "Richland" APUs are expected to come bundled with a wealth of elite software experiences which include gesture- and facial-recognition, wireless connectivity directly to TVs and monitors, and prioritization of system resources when streaming video.

      AMD Forges NewTechnology Partnerships with Popular Consumer Brands
      During an unveiling at today's press event, VIZIO was on hand to showcase a powerful new relationship and portfolio of AMD-based platforms. VIZIO's new AMD portfolio includes an 11.6" APU-powered tablet PC, two high-performance ultrathin notebooks in both 14" and 15.6," and an impressive 24" All-in-One (AiO) system.

      "VIZIO is entering the consumer PC market in an even bigger way in 2013 and we are thrilled to include AMD in our line-up for the premium visual and gaming performance we believe their processors deliver," said Lily Knowles, vice president of Product Marketing, VIZIO. "AMD provides the VIZIO tablet, notebooks and All-in-One with the best graphics and visual experience for our customers."

      In addition to VIZIO, AMD will support a wide variety of systems from several OEMs with premium features and stunning designs in 2013.

      "The ASUS U38 delivers a premium feature set to consumers and was co-engineered in close partnership with AMD and Microsoft, and designed for Windows 8," said S.Y. Hsu, corporate vice president, ASUS. "With an HD touch display and solid-state drive for faster start-up times, the ASUS U38 brings the AMD A-Series APU to an entirely new tier of premium design."
      "The HP Pavilion TouchSmart Sleekbook is HP's most affordable touch-enabled system, perfect for Windows 8 users and with the performance of the AMD A-Series APU supporting an excellent overall experience," said Kevin Frost, vice president and general manager, Consumer PCs, Printing and Personal Systems, HP. "The quality graphics, high-performance game play and immersive audio/video offered on the AMD-based HP TouchSmart Sleekbook will make it a hit with consumers of any age."

      Bringing Surround Computing to Life at CES
      These new products further AMD's vision for the next era of Surround Computing -- the convergence of computing ecosystems that result in immersive experiences across a wealth of form factors with new consumer-driven natural interfaces. To build on this concept, AMD in concert with VIZIO unveiled the industry's first AMD SurRoundhouse which gives visitors to the AMD Experience Zone at CES a first glimpse into the art of the possible for Surround Computing. The AMD SurRoundhouse delivers a next-generation home theater demonstration on AMD technology that delivers panoramic HD content perfectly paired with spatial audio to immerse participants in a true 360° sensory experience.
  2. tacosRcool

    tacosRcool

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    I wonder how much more performance they get compared to the Trinity APUs
  3. TheLaughingMan

    TheLaughingMan

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    It will not be nearly as powerful in raw performance. If you pay attention these are SoC (system on a chip) APUs and designed for tablets and small portable devices. These will be sub 10 watt chips and targeted toward that market including smartphones. It is likely based on current Trinity tech or the stuff they licensed from ARM a while back.

    I don't think we will see new desktop APUs until 3rd or 4rd quarter 2013 and those will just have GPU upgrades.
  4. tacosRcool

    tacosRcool

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    Well I was talking about the briefly mentioned Richland APUs
  5. sergionography

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    obviously something is wrong with trinity for amd being so hasty to release something only for a few month before kaveri, not to mention the lead architect for trinity being let go
    from a technical perspective trinity seemed well balanced, but i guess the bigger die size also cost more, and with more trinities shipping a4-a6 apus margins are minimal
    also i wonder if richland is gonna be a trinity with another module in the equation, that might explain the 20-40% claimed, i can only see that happening in multithread as there is noway they can clock the cores higher, unless they are talking about graphics in which case a better memory controller shared for both gpu-cpu in itself can achieve that as both llano and trinity gpus are bottlenecked due to low memory bandwidth

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