Very true. I'm still on my B3 Q6600 from 2007. I've upgraded to an SSD, added some ram RAM and changed GPU to a modern one, but after a mild OC to 3GHz I've never felt it to be lacking on the CPU side. Intel's problem really is that they've build something so good it's hard to offer a truly tangible upgrade on the performance side, since most games very quickly become GPU limited anyway. That's probably one of the reasons they've been focusing on improving power instead. Until the next big game (or other program) comes out and brings the best CPU to its knees, then there's no compelling reason to be pushing for outright performance, rather than the far more reasonable performance-per-watt.