Here are a few examples of Art.Lebedev being Art.Lebedev. The Russian innovator behind the OLED screen-capped keyboards showed off its flagship product, the Optimus keyboard, "wearing" various games' and software skins at the flick of a switch. We find each game getting a unique key- and icon-map. Among the examples are Call of Duty: Black Ops II, Half Life 2, a flight-sim, and a generic MMO layout. In addition, the studio showed off Optimus wearing shortcut-key maps for various productivity software such as Final Cut Pro, and Avid.