ASRock and ASUS: Mythbust

[LAN_deRf_HA]

So Asus has 25% ownership of Pegatron... and Pegatron owns ASRock outright? Despite them being listed as separate entities that seems to be a pretty solid link. Asus at the least could have a very heavy influence on ASRock if they choose to.

 

[heky]

PEGA Design and Engineering is Pegatron's design team that was originally branched off from the Asustek design team. The PEGA D&E helps Pegatron's clients with product development, including market research, conceptualization, product design, materials study and production.

So much for not being related, and btarunr`s statement about not haveing the same technologies and blueprints! Its the same people!!!

Oh and btarunr, the whole talk was about Asus and AsRock being connected, not if Asus is the parent company.

 

[Fourstaff]

PEGA Design and Engineering is Pegatron's design team that was originally branched off from the Asustek design team. The PEGA D&E helps Pegatron's clients with product development, including market research, conceptualization, product design, materials study and production.

So much for not being related, and btarunr`s statement about not haveing the same technologies and blueprints! Its the same people!!!

Oh and btarunr, the whole talk was about Asus and AsRock being connected, not if Asus is the parent company.

No sir, you are wrong there. While Pegatron was originally spun off from Asus, they are not related now. ExxonMobil and Chevron was originally one company but they are now competing against each other pretty fiercely. Asus and Pegatron might have the same tech and blueprints at once, but unless the engineering department have some sort of collaboration right now they are not going to have the same products, and this is quite visible from the difference in their products. This whole talk was to clarify a previous misconception that ASRock is part of AsusTek, not "the whole talk was about Asus and AsRock being connected"

 

[_JP_]

its just like Foxconn...

http://en.wikipedia.org/wiki/Foxconn
They make ipods and ipads! Yeah i guess its a little like Foxconn.

You missed the point, Foxconn manufactures Gigabyte motherboards (low-end, at least). OH NOES!! Does this mean that Foxconn is the parent company of Gigabyte?!?!? No.
Also, jetway/sapphire/evga motherboards share the same manufacturer. It's all contracts.

PEGA Design and Engineering is Pegatron's design team that was originally branched off from the Asustek design team. The PEGA D&E helps Pegatron's clients with product development, including market research, conceptualization, product design, materials study and production.

So much for not being related, and btarunr`s statement about not haveing the same technologies and blueprints! Its the same people!!!

Oh and btarunr, the whole talk was about Asus and AsRock being connected, not if Asus is the parent company.

So, if you move from one company to another, with completely different contracts, this still means you still have obligations with the previous manufacturer? I think not.
If it were like that, DFI could call their guys from the LanParty R&D team back anytime, since some of them are now working elsewhere.

 

[HossHuge]

OK, does MSI get any benefits if Gigabyte sells a lot of motherboards? No.

Does Asus get any benefits if ASRock sells a lot of motherboards? Yes

That's how I see it.

 

[Fourstaff]

Does Asus get any benefits if ASRock sells a lot of motherboards? Yes

How so? Through the 25% Pegatron holdings? I think Asus will benefit much more if they sold more of their boards without ASRock encroaching on their market.

 

[heky]

So, if you move from one company to another, with completely different contracts, this still means you still have obligations with the previous manufacturer? I think not.
If it were like that, DFI could call their guys from the LanParty R&D team back anytime, since some of them are now working elsewhere.

Its different, if you move to another company, or if the same company devides itself and changes the name, voila we are no longer connected!

How so? Through the 25% Pegatron holdings? I think Asus will benefit much more if they sold more of their boards without ASRock encroaching on their market.

You still dont get it, you make more money if you sell same products under 2 different names, becouse you can target different audiences.

This whole talk was to clarify a previous misconception that ASRock is part of AsusTek, not "the whole talk was about Asus and AsRock being connected"

Not true, btarunr established the fact that it is not part of Asustek directly, but the whole point was if they are connected!!!Which they clearly are!

 

[Fourstaff]

You still dont get it, you make more money if you sell same products under 2 different names, becouse you can target different audiences.

I know branding differences, for example Holden in Australia = Vauxhall in UK = Opel = Chevy. However, I fail to see similarities between Asus's and ASRock's products. An example of rebadging between Asus and ASRock would be helpful here.

Not true, btarunr established the fact that it is not part of Asustek directly, but the whole point was if they are connected!!!Which they clearly are!

I fail to see the connection, so I am probably blind. Please clarify with proofs, thanks.

 

[heky]

If i have a company with 100 engineers, and decide to part the company in 2, each haveing 50 of MY engineers, but still makeing the same products, does that mean the companies are no longer connected?

I fail to see similarities between Asus's and ASRock's products. An example of rebadging between Asus and ASRock would be helpful here.

Why would there need to be a rebranding, they can make different products, to target different audiences. Is it so hard to understand?

 

[caleb]

You guys are messing it too much. The fact that Asus decided to split stuff into completly other company does not mean its seperate /will ever be/. For market it is a diffrent company but within it it will be same HR, same administration, same buildings etc just different labels on their doors .

I used to be employeed by TP S.A. member of TP Group in which there also is Orange mobile.
Now my company is called Orange Customer Service and we service both clients of TP and Orange, plus any other company that wishes to outsource its after sales support to us
Because my company has nothing to telecomunications there are no boundries to any client in that market. Here you have another child created that will do OEM's and will sell them for ASUS and maybe other companies who knows ? This way they can sell to other companies on same rules they will sell on ASUS for $$ but I don't think you can say its 100% independant company from ASUS.

 

[heky]

Exactly

 

[Fourstaff]

If i have a company with 100 engineers, and decide to part the company in 2, each haveing 50 of MY engineers, but still makeing the same products, does that mean the companies are no longer connected?

Take a look at my Standard Oil example, Motorola and Western Digital, Lenovo and IBM, etc. Why would the two companies be connected? Maybe on friendship level, but certainly not on professional level. This was what happened:
1. Asus boss: "Hmm, we need a budget line. Lets create ASRock. Team B, you are now officially working for ASRock, but don't worry you are still part of us"
2. Asus boss: "Hmm, company is getting too big and complicated. Lets get sell ASRock and other parts for monies! Oh, and keep some Pegatron shares so that they cannot screw with our manufacturing. ASRock, you are on your own now, not part of us anymore" <- This happened on May/June 2010
3. Asus and ASRock are now separate entities, each with their own products and engineering team and so on.

How did you manage to see both as connected I don't know. If you are talking about making same products, you can call Samsung and Apple connected because Samsung played a big part in designing the initial iPhone and still have a hand in quite a few bits and pieces in iPhone. Are they connected? Not really, they are busy suing each other's ass off.

The fact that Asus decided to split stuff into completly other company does not mean its seperate /will ever be/. For market it is a diffrent company but within it it will be same HR, same administration, same buildings etc just different labels on their doors.

Proof?

 

[heky]

Pegatron is an Asus spin-off, Asus didnt sell Asrock to pegatron, get you facts strait!

 

[SkullFox]

Hows that any different? ASUS dont wholly own Pegatron. Its 2 separately trading companies no?

you don't need to own 100% of one thing to call it your own.

Bill gates doesn't wholly own M$ but you can say that M$ is owned by Bill Gates.

 

[heky]

In January 2010, Pegatron's then parent company Asustek announced a plan to spin off and to transfer its long term equity investment in Pegatron to its wholly owned subsidiary, Pegatron International Investment Co., Ltd. On June 10, 2010, Pegatron merged with Pegatron International.

Asus is the owner of Pegatron International Investment Co., Ltd. It OWNS it WHOLLY!!!Why else would you transfer your long term equity investment to another company?

 

[Altered]

I fail to see the connection, so I am probably blind. Please clarify with proofs, thanks.

I think the confusion with some is the fact ASRock originally a subsidiary of Asustek(ASUS) kept its name when it was spun off as a independent company. Completely backed up with numerous article links.

I also think the confusion with some is the term spin off.

What Does Spinoff Mean?
The creation of an independent company through the sale or distribution of new shares of an existing business/division of a parent company. A spinoff is a type of divestiture

Read more: http://www.investopedia.com/terms/s/spinoff.asp#ixzz1WnVMX8Ks
What Does Divestiture Mean?
The partial or full disposal of an investment or asset through sale, exchange, closure or bankruptcy. Divestiture can be done slowly and systematically over a long period of time, or in large lots over a short time period.

Read more: http://www.investopedia.com/terms/d/divestiture.asp#ixzz1WnVdwoXm

Large companies are not run by one or two people. Here is a typical example
Using Influence to Get Things Done This is extremely typical of business.

It seems the ones who want to believe they are in cahoots, sharing R&D, etc. have only supplied links that certain individuals have stock in both companies. This means very little as far as the actual product going out the door. You yourself can buy into two or three companies but it proves nothing at a way less than controlling interest %. Furthermore why would you buy two competing companies when you know one is in direct competition with the other. Thats is how to how to bankrupt yourself you will not win. GM tried it and it nearly sunk them. If anything the fact ASRock is going into the high end motherboard arena should even dispel the myth even more that they are not run as one company. That would be a nightmare considering each ASUS and ASRock are not the same company therefore two totally separate sets of stockholders have to be answered to.

I really would like to see some statements (links) to anything from ASUS to ASRock or Asustek to Pegatron stating they are sharing resources since the spin off. I see a lot of claims but no evidence.

There has been a good discussion going on so lets be civil and personally attack each other.

 

[SkullFox]

2. Asus boss: "Hmm, company is getting too big and complicated. Lets get sell ASRock and other parts for monies! Oh, and keep some Pegatron shares so that they cannot screw with our manufacturing. ASRock, you are on your own now, not part of us anymore" <- This happened on May/June 2010
3. Asus and ASRock are now separate entities, each with their own products and engineering team and so on.

Proof?

ASRock is fully owned by Pegatron.

Asus is the owner of Pegatron International Investment Co., Ltd. It OWNS it WHOLLY!!!

We need to get the facts straight because these companies are in stock market they are not owned wholly by anyone. But It can keep the majority of stock or the stock that controls the decisions for yourself to decide the fate of the company.

That what Asus did it created a company (Pegatron) to handle the factories and production lines, put it up on the stock market and keept the stock that has the power and moved the ASrock line to Pegatron.

 

[heky]

Ok guys, i have added an attachement. Its the financial plans of pegatron for 2010, If you read the documnet, you will see, that asustek owns pegatron international investments, and why it did what it did!

Waht now btarunr, i have 100% proof the companies are connected. Its even elaborated in the document why they did it.

Now stop saying the companies are not related, please!

edit: The file is too big, i will give a link:

http://www.pegatroncorp.com/download/FinancialStatements_2010_1Q_eng.pdf

 

[SkullFox]

Furthermore why would you buy two competing companies when you know one is in direct competition with the other. Thats is how to how to bankrupt yourself you will not win. GM tried it and it nearly sunk them. If anything the fact ASRock is going into the high end motherboard arena should even dispel the myth even more that they are not run as one company. That would be a nightmare considering each ASUS and ASRock are not the same company therefore two totally separate sets of stockholders have to be answered to.

since you brought the GM into this....
They have Buick, Cadillac, GMC, Chevrolet, Vauxhall, Opel and Holden. separate companies but all controlled by GM

Asus, ASrock, Pegatron is the same thing but not officially.

 

[heky]

Read the document SkullFox, i have proved them wrong! It is stated black on white, that Asustek is the owner of pegatron international investments.

 

[heky]

Once and for all!

 

[Altered]

since you brought the GM into this....
They have Buick, Cadillac, GMC, Chevrolet, Vauxhall, Opel and Holden. separate companies but all controlled by GM

Asus, ASrock, Pegatron is the same thing but not officially.

So GM now has a say in what Spyker Cars since they no longer own them but someone at GM surely has some stock of Saab?

 

[Altered]

Once and for all!

I think your confused about the business model. ASRock has to answer to its very own board members and stock holders not ASUS.

 

[heky]

I am done with this, i have prooven that ASUS and Asrock are connected, am done convincing others who have set their minds to the opposite. Have fun...

 

[Altered]

ASUS is the biggest stock holder!

Damn you got me I could a swore it was Asustek.

Why hasnt anyone shown any information where ASUS and ASRock share information? I find stuff like

The company and Garmin Ltd. have formed a strategic alliance to design, manufacture and distribute co-branded location-centric mobile phones. Garmin and ASUS engages in the joint development of a range of mobile phone product line, which would be known as the Garmin-Asus nuvifone series. The company has entered into a collaboration with DeviceVM, Ltd. to integrate Splashtop's platform into its motherboards, starting with the ASUS P5E3 Deluxe. Splashtop is a new technology developed by DeviceVM that enables users to boot their PCs and access the Internet in seconds. The company and Giga Byte Technology Co., Ltd. announced that they are in the process of forming a 49:51 joint venture. Gigabyte would transfer the assets and operations of its branded motherboard and graphic card business to the joint venture. The company and Huan Hsin Holdings, Ltd. Would invest in a joint venture company to manufacture notebook casings in Shanghai, China. The joint venture would be undertaken by Huan Hsin's wholly-owned subsidiary Huan Hsin (BVI), Ltd. and ASUS' unit Casetek Holdings, Ltd. Huan Hsin would have a 51% stake in the venture, which would in turn incorporate a company in Shanghai to set up a plant to manufacture notebook casings. In November 2007, Asus Technology, Inc. launched its PDA mobile phones in the Indian market. Asus has launched P526 and M530W models of PDA phones in India. Realtek Semiconductor Corp. is collaborating with ASUSTeK Computer, Inc. on wireless monitors; a new product series designed to set a new paradigm for monitor convenience and ease of use, employing Wireless USB technology from Realtek. On September 24, 2009, Disney Consumer Products Inc. (DCP) and ASUSTeK Computer Inc. have collaborated to develop the Disney Netbook, a netbook computer for children that's fun, Web-safe and easy to use.

http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=2357:TT

but not one reference to where ASUS has collaborated with ASRock. I am not saying it hasnt happened I just do not see it. But yet we have many people saying it proving it must be like finding a needle in a haystack.