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ASUS Formally Splits Into Three Companies

Discussion in 'News' started by JacKz5o, Jan 4, 2008.

  1. JacKz5o New Member

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    ASUSTeK plans to promote and build the ASUS brand by splitting it into three distinct units. The new ASUS will only produce ASUS-branded computers while the second company, Pegatron, will handle all original equipment manufacturer (OEM), motherboard, and component manufacturing. The third and final company Unihan, will concentrate on casing, module, and other non-PC manufacturing. Both Pegatron and Unihan are expected to continue the former ASUS manufacturing tasks with little to no dropoff or transition.

    Source: Engadget
     
  2. Cold Storm

    Cold Storm Battosai

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    Sounds like a good plan.. No one can get as big as M$... This way they can work on different ways a not worry about getting into each others business.
     
  3. imperialreign

    imperialreign New Member

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    so . . . to get this straight . . . if we're looking to purchase new ASUS internal hardware for our rigs (i.e. motherboard, VGA apdater, etc.) we'll be looking for Pegatron :confused: or is ASUSTek brand continuing on with that segment?

    otherwise, I'm happy to see that ASUS has gotten that big - nasty about that little stunt they pulled on the employees of the new brands, though . . . that's a little harsh :ohwell:
     
  4. Mussels

    Mussels Moderprator Staff Member

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    pegatron will be OEM.
    So instead of say, dell or HP systems coming with an asus mobo, they come with pegatron - this way its DESIGNED for oem, and not just a real mobo thats been crippled at a late stage of production.
     
  5. ShadowFold

    ShadowFold New Member

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    So my board is now a Pegatron(I bought it off of ebay for 20$ its a HP OEM board, I didnt know at the time lol).
     
  6. Mussels

    Mussels Moderprator Staff Member

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    my mini system has that board. *very* stable, if totally lacking OC controls (not even memory SPD control)
     
  7. Exavier

    Exavier New Member

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    so...if we're not looking for OEM, we're still looking for Asus?
    How confusing, but a good monetary move
     
  8. Mussels

    Mussels Moderprator Staff Member

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    If we want mobos for DIY, we buy asus.

    If you want a dell, HP, whatever with an asus board, they're going to be labelled pegatron from now on.
     
  9. ex_reven New Member

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    Not a bad idea.
    Should improve product build quality even more, even though ASUS already seems to keep to their motto (at least as ive experienced) of "Rock solid, heart touching."
     
  10. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    This will definitely step-up quality and consumer-support. The new smaller companies will have a newer, refreshed urge to grow and this will benefit all the three companies.
     
  11. ex_reven New Member

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    I dont see how. Asus have been making laptops for ages now...
     
  12. Mussels

    Mussels Moderprator Staff Member

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    Its more to keep things simple.

    OEM manufs want one thing, DIY users another.


    The laptops would fit under OEM, and can be made with pegatron (mass produced, cheap) components while the Asus stuff is what we're used to - frills and extras, shiny cooling and so on.

    'unihan' (group 3) will be making the cases for the laptops i take it, BUT also selling them to other brands - in a way, this lets asus use the products for themselves, AND sell it (with a new sticker) to their 'competitors'
     
  13. ShadowFold

    ShadowFold New Member

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    I cant even oc at all the bios completly locked. it sucks! :banghead:
     
  14. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    They should've stuck to just one brand name despite the split like Samsung who make a million different things and gone splitsville many times but have maintained a common name and company logo. That makes the brand looks powerful, and from a corporate angle gives the companies all the benefits of the split.
     
  15. mdm-adph

    mdm-adph New Member

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    Aye, I agree. "Pegatron" just sounds... I'm sorry, this is very childish and not very pertinent, but the name sounds dumb. :shadedshu

    (At least it's not "Super" Pegatron -- I guarantee you that name was thrown around at whatever meeting this was talked about.)
     
  16. Mussels

    Mussels Moderprator Staff Member

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    Asus comes from pegasus. Be glad it wasnt Pegasus tron. Or Asstron.

    *imagines a transformer that looks like a flying horse, a motherboard, or an ass*
     
  17. cool_recep

    cool_recep

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    I don't know why but Pegatron makes me remember;

    "Autobots! Transform!"

    :D
     
  18. Mussels

    Mussels Moderprator Staff Member

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    Asus really found pegatron frozen in Antarctica, and reverse engineered him to find EZ-connectors and solid state capacitors.
     

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