The GTX 670 DirectCU Mini cooler earned ASUS engineers tons of respect (and hopefully sales) from enthusiasts. The same crew unveiled a new high-end graphics card in the company's Republic of Gamers (ROG) family, based on a performance-segment GeForce GTX 700 series GPU, the ROG Poseidon. The card features a unique new cooler that combines an air-based cooler, with a full-coverage liquid-based one. Users have the choice of running the completely on air, completely on water (with the fan shut off), or with both in concert (air+liquid). The solution works with a common full-coverage base that makes contact with the card's GPU, memory, and VRM, which is in contact with both a complex ain-array, and a coolant channel. An ROG logo on the cooler's top lights up red, and can either stay at a set brightness, or pulsate. The company didn't finalize clock speeds, or launch date.