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ASUS Spurs Green Computing Revolution with Bamboo Series Notebook

Discussion in 'News' started by btarunr, Sep 2, 2008.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    ASUS, recognized as a highly environmental friendly company in the Computers and Peripherals Industry by oekom in 2007, today launched the ASUS Bamboo Series notebook, a groundbreaking bamboo-clad product that is truly green throughout every phase of its life – from its conception, production and use to its eventual recycling and disposal. In developing the ASUS Bamboo Series notebook, ASUS staff at all levels leveraged the full spectrum of environmental expertise that the company has accumulated since 2002 when it initiated its Green ASUS drive – before the RoHS and WEEE directives were enforced – and utilized the comprehensive green product design and management tools specifically created to encourage the disciplined adherence to green principles at a systemic level.

    The ASUS Bamboo Series is a major milestone for ASUS and the IT industry at large, as it signals the coming of age of green technologies that are no longer confined to the conceptual realm, and that are implementable on a mass production scale. It also serves as a tangible manifestation of ASUS' commitment to continually bolstering its green capabilities. Finally, it is proof positive that meeting the demands of modern computing can be reconciled with the need to preserve the Earth, especially when a green mentality has become deeply ingrained in the solution provider's culture – just as it has at ASUS.

    [​IMG]

    The ASUS Bamboo Series notebook: A Seamless Marriage of Art and Engineering
    The first thing about the ASUS Bamboo Series notebook that commands immediate and unfailing attention is its artisan-grade Moso bamboo paneling, which is crafted with the precision and care typically associated with bamboo instruments and arts and crafts. The organic tactility, refreshing scent and minimalist aesthetics of bamboo lend the ASUS Bamboo Series notebook an arresting aura of spirituality, warmth and old world charm that synthetic materials and cold, impersonal metals will struggle to replicate. With every touch, users will be able to feel the difference – the bamboo gives an instant sense of familiarity, just like the sensation one would get from running one's fingertips across furniture. The sensation of being close to nature is even conveyed when users use the touch pad. The genuine bamboo fiber patterns on the touch pad create the sensation of touching live bamboo. Furthermore – like any piece of original art – every ASUS Bamboo Series notebook is unique, each with its own natural patterning that is brought out beautifully by ASUS' proprietary manufacturing process. The air of individuality of each piece can be further enhanced by several treatments that yield different colors, or by laser etching distinctive designs onto the ASUS Bamboo Series notebook's bamboo-clad cover.

    The ultra slim ASUS Bamboo Series notebook is currently available in two versions: a 12.1" model that weighs 1.57kg and an 11.1" model that weighs a mere 1.25kg. Both house Intel Core 2 Duo processors and are fitted with DDR2 RAM.

    ASUS Super Hybrid Engine: A Next Generation Breakthrough in Power Efficiency
    All of the ASUS Bamboo Series notebook's power does not come at the expense of the environment. On the contrary, the ASUS Bamboo Series notebook – as with the new generation of ASUS notebooks released to market from the second half of 2008 – is remarkably energy-efficient, thanks to the implementation of ASUS' exclusive Super Hybrid Engine technology, which is the product of a comprehensive redesigning of the hardware, software and BIOS on the part of ASUS' engineers.

    The most remarkable breakthrough of Super Hybrid Engine is that it accords users the control they need to obtain their desired level of performance – either improving power efficiency or boosting performance by the same technology core. In terms of power efficiency improvement, Super Hybrid Engine can extend battery life between 35% and 70% as compared to notebooks with the same specifications but without the technology, and yet enable users to boost their systems' performance by up to 23%. It achieves this by intelligently monitoring the power requirements of the notebook's components and automatically adjusting the power levels in real-time to match the current consumption needs, thus optimizing both system performance and power efficiency. Users are also given the option of selecting from a number of presets manually to ensure that the notebook conforms to the owner's usage demands.

    With the accrued power savings, Super Hybrid Engine reduces yearly carbon emission by 12.3kg per notebook. Given that ASUS ships approximately 6 million notebooks per year, this works out to a massive 73.8 million kilograms of CO2 emission reduced per year, which equates to saving 36 million trees annually.

    Bamboo as an Alternative Material: The Natural Choice
    ASUS has achieved international renown for its research into, and inspired use of, biodegradable materials such as leather in its products, but its decision to embrace bamboo is nothing short of ingenious. Through the use of bamboo which has an immense tensile strength that rivals that of many metal alloys, the ASUS Bamboo Series notebook is highly resilient – an attribute proven conclusively by the fact that it is the first notebook to have survived the unforgiving conditions of snow-capped Qomolangma Peak, which stands at a staggering height of 8,848 meters (29,028 feet). Bamboo also has a renewal rate that no other plant can match. It has been known to grow 60cm in just 24 hours, reaching its maximum height in several years. Bamboo is also capable of regenerating itself upon harvesting without necessitating replanting, making it possibly the perfect renewable resource.

    It's Easy Being Green
    The crux of the message borne by the ASUS Bamboo Series notebook is that “it's easy being green". This message resonates at both the consumer and solution provider strata. For consumers, being green is a simple matter of making smart, environmentally-conscious purchasing decisions. Choosing the ASUS Bamboo Series notebook – or any of ASUS' notebooks, all of which were designed and manufactured in strict adherence to the same rigorous green policies and standards that governed the development of the ASUS Bamboo Series notebook – over less green alternatives, will help to preserve the Earth in no small measure.

    For solution providers, the key to going green entails looking beyond mere legal compliance and proactively inculcating green values among staff. ASUS is the beacon of success for this approach. In relation to the ASUS Bamboo Series notebook for instance, staff spanning the research and development, strategy development, manufacturing, procurement, quality control, sales and marketing and even administrative departments rallied behind a common raft of green principles set by a steering committee headed by the Chairman of ASUSTek Computer Inc., Jonney Shih. This was only made possible by the company-wide green design, manufacturing and procurement systems that ASUS has in place, as well as its considerable investment into green-oriented e-learning platforms and staff education programs.

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    Source: ASUS
    Last edited: Sep 2, 2008
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  2. Katanai

    Katanai

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    Ahahahahahahahahahahahahaha! What a bunch of utter BS! In what way is cutting down bamboo forests and making laptop cases out of them preserving nature?
  3. FreedomEclipse

    FreedomEclipse ~Technological Technocrat~

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    less polutants & chemicals get released into the atmousphere when the laptop chassy is molded at the factories which is the main target of Asus's objective. Lesser Emissions = more green.

    & as for preservation of nature??? did they bother asking the panda's if they had enough bamboo to survive the winter before they made laptops out of them????
  4. dani31 New Member

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    there will be no winters by the time asus will be green, don't worry lol
  5. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    Bamboo is almost a renewable resource, the plants grow really fast, a plantation could be replenished in months. Compare that to those chemicals that go into making ABS plastic.
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  6. Viscarious New Member

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    Wow, I just literally bought an Asus lappy two days ago. I love the look of that lappy. The wood grain of the bamboo is just beautiful.
  7. tkpenalty New Member

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    Oil. The stuff of war.
  8. Viscarious New Member

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    + plastic is terrible stuff when it comes to breaking down and degrading. It takes thousands of years for some plastic to degrade. Mankind needs to bio engineer some bacteria that can eat plastic and poop gold or something.
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  9. DaC

    DaC

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    Great product I would say... smart choise of bamboo...
    Well they're at least trying to get as green as possible... I would get one of these...

    Now they just have to start using solar power for the whole manufactor process and raise their parts price as it would be much more expensive.... :banghead: :cry:
  10. lemonadesoda

    lemonadesoda

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    Utter bullsharks!

    "groundbreaking", "coming of age", "environmentally friendly", "arresting aura of spirituality, warmth and old world charm" :slap:

    That case, as can be seen quite clearly in the picture, is NOT a bamboo case. It is a plastic case with a bamboo veneer. :banghead:

    This kind of news is def. -1 IMO

    P.S. While wood looks beautiful, and is very nice to the touch... it is too thick (at any kind of rigid strength) and it is also a very effective insulator meaning a wooden case is likely to be thick, heavy, and overheat.
  11. twicksisted

    twicksisted

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    thats just nasty looking hehehe.... well IMO :)
  12. lemonadesoda

    lemonadesoda

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    So is leather. :roll:
  13. twicksisted

    twicksisted

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    actually it is real bamboo... i thought it was plastic too ;)

  14. craigo

    craigo

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    that looks really nice,i like the idea behind it aswell....if i was after a new notebook i would consider one of these.
  15. lemonadesoda

    lemonadesoda

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    I dont think you read my post correctly. :eek: It is a plastic frame. Plastic case for rigidity, and "real" bamboo veneer. Just a mm or two. NOT a case made from wood.

    Veneer isnt such a difficult word http://en.wikipedia.org/wiki/Veneer :p :roll:
  16. 1c3d0g

    1c3d0g

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    Price? And where can I buy it online? Otherwise GREAT work, Asus.
  17. hacker111

    hacker111 New Member

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    How is bamboo green? They are just stealing the food supply of the panda's...:eek:
  18. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    They do use them in making some of their "Cashmere Mafia" PC monitors.
  19. Viscarious New Member

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    Hahaha, Theres like less then 1000 pandas left in the wild so Im sure theres plenty for that few.

    [​IMG]
  20. Viscarious New Member

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    But then again, many pandas also use bamboo for flutes and other musical instruments as seen below.

    [​IMG]
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  21. Solaris17

    Solaris17 Creator Solaris Utility DVD

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    anyone have an dea when these hit market or how much they will coast want one
  22. twicksisted

    twicksisted

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    that "fake" wood finish... (ok i know its real wood, but it still looks fake from the pics) reminds me of old appliances from the 80's with that fake woodgrain stuck on finish...
    I think it looks crap lol ... i had an old TV with that stuff on years ago
  23. zOaib New Member

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    u dont get the point at all do u , u preserve it in a laptop , no need to water them or anything complete 100% preservation. ;)
  24. twicksisted

    twicksisted

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    :confused:
  25. mlupple

    mlupple New Member

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    lol, my thoughts exactly. Green is so gay:D

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