The Inquirer is reporting that they have finally uncovered how much ATI spent on the Half-Life 2 voucher deal with Valve.
Supposedly ATI gave Valve $2.4 million in cash for the deal. ATI also invested $1.2 million in marketing for the game, and a cool $4.4 million that ATI and it's partners spent for the bundles. Which equals to some $8 million dollars, but ATI has never sold so many 9800XT and 9600XT cards as it did with the voucher deal
View at TechPowerUp Main Site
Supposedly ATI gave Valve $2.4 million in cash for the deal. ATI also invested $1.2 million in marketing for the game, and a cool $4.4 million that ATI and it's partners spent for the bundles. Which equals to some $8 million dollars, but ATI has never sold so many 9800XT and 9600XT cards as it did with the voucher deal
View at TechPowerUp Main Site
