He probably let it expire. Not many people played in it--certainly not enough to warrant spending gookoo bucks every month. BF3 has two problems: server saturation (tons of 64 player servers with 0 playing) and no one wants to play in a server that doesn't have 20+ players. They really need to add a matchmaker which dumps 20 players into a single desired server (meets the player selected requirements) in less than 5 minutes. Once the server has met its quota, it moves on to another, and another and another. That way people quickmatching and just browsing for servers would have more selection.