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BenQ to Become Qisda

Discussion in 'News' started by malware, Jun 20, 2007.

  1. malware New Member

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    In order to reconstruct its business and reduce 40% of its capital BenQ will change the company's official English name to Qisda. BenQ's Chinese name will also be changed from "Jia Da" to "Jias Da" (transliterated from Chinese). The new names (Chinese and English) will be effective on September 1, 2007. Qisda will mainly focus on LCD monitors, projectors, MFPs (multi-function peripherals) and handset ODM/OEM businesses. BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name. The own-brand product lines will remain the same as now, covering wireless communication products, mobile phones, LCD monitors, LCD TVs, Joybook notebooks, optical storage products, MFPs and scanners.

    Source: DigiTimes
  2. WarEagleAU

    WarEagleAU Bird of Prey

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    Kind of odd to call BenQ DVD burners Qisda. Oh well, I guess thats business.
  3. jocksteeluk

    jocksteeluk New Member

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    as brand names go BenQ was hardly appealing to me but Qisda sounds so generic it could no doubt devalue the branded goods if they intend for a future total re brand.
  4. dsdsdk New Member

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    Quasimodos wife, Qisda... lol, uggo name
  5. Protius New Member

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    agreed
  6. demonbrawn

    demonbrawn New Member

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    Yeah... no good at all. Never was attracted to the name BenQ either, let alone Qisda. To be honest, I'm not even exactly sure how to say it.

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