Earlier this month, EVGA announced its GTX 295 HydroCopper water-block which it plans to sell separately, and not pre-installed with the GeForce GTX 295 CO-OP Edition. In the company's press release, EVGA called itself the " the undisputed leader for water cooling solutions". Apparently this statement hasn't gone down well with its market competitor BFG, which circulated an email across its press-contact list officially challenging the statement, just so the claim doesn't remain "undisputed". The reasons BFG claims, revolve basically around the longer history the company had with selling factory-fitted water-cooling ready graphics cards, the fact that all its offerings are factory-fitted solutions unlike EVGA's, which relies on user installation, puts the installation risk entirely on the customer, amongst other regular claims of having superior customer support and lifetime warranty. To quote BFG; Press releases containing hyperbolic statements aren't new. One is never far away from a recently-public company declaring itself a "world leader" in the comfort of a press-release, although BFG acknowledges that, and chooses to stand up to its dispute. Who wants popcorn?