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Creative to License Technology and Patents to Intel in a $50 Million Deal

Discussion in 'News' started by Cristian_25H, Nov 20, 2012.

  1. Cristian_25H

    Cristian_25H News Poster

    Dec 6, 2011
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    Still on the East Side
    Creative Technology Ltd today announced it has entered into an agreement with Intel Corporation for Intel to license certain technology and patents from ZiiLABS Inc. Ltd, a wholly-owned subsidiary of Creative, and acquire certain engineering resources and assets related to its UK subsidiary ZiiLABS Limited (formerly known as 3DLABS Limited).

    The US$50 million deal includes US$20 million to Creative for the licensing of certain technologies to Intel relating to ZiiLABS' high performance GPU technology. The second part of the deal is US$30 million to Creative for the transfer of certain engineering resources and assets in the UK subsidiary to Intel. The UK subsidiary is a design entity engaged in, primarily on behalf of ZiiLABS Inc. Ltd, the development of various silicon solutions, including the ZMS chips for Creative. The transfer of engineering resources and assets will be through the divestment of the UK subsidiary by Creative.

    "As the next generation advanced media processors beyond 28 nanometers become increasingly complex and expensive to develop we must find new models to work with our partners and customers to drive continued product innovation. With this announcement we gain increased flexibility with the ability to partner with multiple semiconductor companies on advanced design and process technologies, allowing us to mitigate risk while maintaining control over the long-term direction of our product portfolio. Moving forward, it will be more cost effective for Creative to outsource to third party contract chip-layout houses on future advanced chips for its products, while at the same time allowing Creative to focus on its core strength - the designing and marketing of more innovative and exciting products for our customers." said Sim Wong Hoo, CEO of Creative Technology.

    ZiiLABS Inc. Ltd (still wholly-owned by Creative) will continue to retain all ownership of its StemCell media processor technologies and patents, and continue to supply and support its ZMS series of chips to its customers. It will also continue to develop devices incorporating the ZiiLABS ZMS-20 and the ZMS-40 media processors.

    "Creative will continue to retain ownership of its formidable patent portfolio in the field of 3D graphics and media processing. We will be engaging in discussions to further monetize this valuable collection of 100 plus patents." added Sim Wong Hoo.

    As part of the ongoing cooperation between the two companies, Intel recently partnered with Creative to design and develop an advanced motion sensing camera that can pick up human motion for interaction with high-powered computer games, as demonstrated at the Intel Developers Forum in September 2012. The companies also anticipate continuing their discussion on future technology for media-rich tablet products.

    This transaction is expected to be completed in the current quarter ending December 2012.
  2. RejZoR


    Oct 2, 2004
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    I just wish Creative would stop jerking around and release a proper hardware soundcard monstrosity with proper EAX 6.0 support, 256 3D sound channels and all the goodies they offered till now (Crystalizer, Elevation Filters, MacroFX etc) that would go beyond just PC's. Software sound engines in all modern games sound so numb and bland it's ridiculous. They can have all the reverb and i don't know what else effects, but they don't sound nearly as good as anyhing from a decade ago with EAX 2.0, 3.0 or EAX 4.0 support. Just fire up games like Thief, System Shock 2, Unreal or even modern ones like Doom 3 Resurrection of Evil with full fledged EAX 5.0.

    If developers are interested in releasing crappy PhysX support, i'm quite sure they'd license EAX tech again. It's just that Creative didn't even bother to market their tech to anyone. EAX 5.0 is fantastic and they just left it to rot.
    INSTG8R, Dj-ElectriC and nemesis.ie say thanks.
  3. INSTG8R


    Nov 26, 2004
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    Lost in Norway
    I hold onto my PCI X-Fi Fatality Pro for just that reason. It's STILL a fantastic soundcard that has never let me down and been nothing but stellar for gaming and music. The quality of their more recent offerings gives me no reason to change. I paid a small fortune for it when it was released but it has well paid for itself.

    When I initially read the headlines I was worried they were selling audio tech. I was relieved to read they are farming out the GFX tech they have.
  4. natr0n


    Jan 29, 2012
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    Windows 7/8(was to supposedly ) doesn't support hardware acceleration anymore. It's all software now. The only form of hardware acceleration that works on windows 7 is openal. The problem is it only supports 16bit output currently. Also, not many new games and programs support openal. Anything new will be a gimmick of software and a audio card with nothing exciting on them.
  5. Dent1

    May 18, 2010
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    Games don't sound bland. Run your games through a home theatre system and you'll think differently. Altec Lansing MX5021???? Really. Beggars can't be choosers.

    EAX 6.0 won't be worthwhile unless they can get game developers onboard, and there are so many sound card manufacturers for customers to choose from Creative is an afterthought. Creative should license EAX 6.0 to all the other soundcard manufacturers too, then the game developers will take the technology seriously.

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