As an result of a little googling this morning, I found a listing of the Crosshair IV Formula on an Danish online-store Komplett.dk. The price is 1595 DKK, which is a little over 200 euros. Note though that Denmark has a very high VAT, so e.g. in Germany or Britain it will probably cost a little under 200 euros/pounds. As for USA, I'm guessing that the price will be around 220-240$. Just a guess based on my knowledge on price differences between countries.