All the BS listed here is why I was so glad ATI finally just put their foot down about all these suffixs. Everyone is stil forgetting how the card makers would add extra stuff to the name after the fact like FTW, GTO, XTX, XXX, SC, OC, etc. It was a nightmare to tell which card was really the best. I am also glad Nvidia kinda followed ATI example and banned a lot of those suffixes as well, but the are starting to loosing up some. I hope the stop in this generation with letting slide since the technical name for the chip already has a three letter prefix. I don't want to see a GTX 460 XXX Edition. Give it a name like other companies and just call it something like GTX 460 Falcon. MSI and HIS already does this based on the cooler used.