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DirectX 11 Won't Define GPU Sales: NVIDIA

Discussion in 'News' started by btarunr, Sep 17, 2009.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    "DirectX 11 by itself is not going be the defining reason to buy a new GPU. It will be one of the reasons." This coming from the same company that a few years ago said that there was every reason to opt for a DirectX 10 compliant graphics card, to complete the Windows Vista experience, at a time when it was the first and only company to be out with compliant hardware. In the wake of rival AMD's ambitious Evergreen family of DirectX 11 compliant graphics cards being released, NVIDIA made it a point to tell the press that the development shouldn't really change anything in the industry.

    Speaking at the Deutsche Bank Securities Technology Conference, NVIDIA's VP of investor relations said “DirectX 11 by itself is not going be the defining reason to buy a new GPU. It will be one of the reasons. This is why Microsoft is in work with the industry to allow more freedom and more creativity in how you build content, which is always good, and the new features in DirectX 11 are going to allow people to do that. But that no longer is the only reason, we believe, consumers would want to invest in a GPU.”

    “Now, we know, people are doing a lot in the area of video, people are going to do more and more in the area of photography… I think that the things we are doing would allow the GPU to be a co-processor to the CPU and deliver better user experience, better battery life and make that computers little bit more optimized,” added Mr. Hara

    NVIDIA, which was until very recently a firm believer in graphics processing horsepower to serve as the biggest selling points of new GPUs, now switches its line on what it believes will drive the market forward. All of a sudden, software that rely on the raw computational power of GPUs (eg: media transcoding software), and not advanced visual effects that a new generation API brings with it (in games and CGI applications), is what will drive people to buying graphics processors, according to the company.

    Mr. Hara concluded saying “Graphics industry, I think, is on the point that microprocessor industry was several years ago, when AMD made the public confession that frequency does not matter anymore and it is more about performance per watt. I think we are the same crossroad with the graphics world: framerate and resolution are nice, but today they are very high and going from 120fps to 125fps is not going to fundamentally change end-user experience. But I think the things that we are doing with Stereo 3D Vision, PhysX, about making the games more immersive, more playable is beyond framerates and resolutions. Nvidia will show with the next-generation GPUs that the compute side is now becoming more important that the graphics side.”

    The timing of this comes when NVIDIA does not have any concrete product plans laid out, while AMD is working towards getting a headstart with its next-generation GPUs that are DirectX 11 compliant, and also has compliance with industry-wide GPGPU standards such as DirectCompute 11 and OpenCL.

    Source: Xbit Labs
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  2. TheMailMan78

    TheMailMan78 Big Member

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    People are going to say this is sour grapes. That they (Nvidia) is just saying this because they do not have a DX11 GPU out before ATI. However I honestly think they may be just speaking from their past experience with DX10.

    Good find BTA.
  3. mikek75

    mikek75 New Member

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    Roph says thanks.
  4. gumpty

    gumpty

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    Interesting.

    While I think most people will agree with the DX11 part (it isn't a solid reason to go out and buy a new GPU - until applications/games are written for it), the timing of the statement and the turn-around in attitude from the launch of DX10 is very interesting.

    Basically, there is a LOT that can (and will) be read into this statement. Bring on the 'reading between the lines' speculators about what this all means.
  5. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    [​IMG]

    No comment.
  6. TheMailMan78

    TheMailMan78 Big Member

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  7. araditus New Member

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    I believe, while although the statement makes great points, I kept on thinking to myself that it was merely a nice way of saying, wow, ATI has us beat for the starting gun of DX11, saw a few leaks of its power, looked at their GT300 and went, uh oh! They got us this time, ok, better show the consumer that our card has more value than fps.
  8. TheMailMan78

    TheMailMan78 Big Member

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    The best bang for the buck is the 4850. It will be for the next few years. Until the new (Next-Generation) consoles are released all of these high end cards will be for guys like us. We will use them for folding and benching because no game made will drag them down. I know I sound like a broken record but damn it I can see this thread turning in to a flame war.
  9. Mussels

    Mussels Moderprator Staff Member

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    of course it wont affect nvidias sales at all - they dont have any DX11 cards.
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  10. AsRock

    AsRock TPU addict

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    Well for i care IF i was in the market for a 5870 i would not care if it was DX10.1 as by time there's enough games to make it worse while the 6870 be out lol.
  11. TheMailMan78

    TheMailMan78 Big Member

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    Thats what people said about DX10. There are already a TON of games that will use DX11.
  12. Mussels

    Mussels Moderprator Staff Member

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    nevermind all the DX10 games that will run awesome on these cards.
  13. laszlo

    laszlo

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    i think they made a good point;were are the dx11 games? we'll see them in 2011 maybe...
  14. Mussels

    Mussels Moderprator Staff Member

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    no ones going to release DX11 games until there are DX11 cards to play them.
    Nvidia being slack is the reason DX10.1 failed, since they dont meet the requirements for it - however, since DX10 and 10.1 cards can run DX11 titles (with disabled features) DX11 games WILL roll out faster than DX10 games did, 'everyone' can run them, just that the ATI users get prettier effects.
  15. TheMailMan78

    TheMailMan78 Big Member

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    Dirt 2 is DX11. There is a whole thread for DX11 games here and they will be out in less than 6 months.
  16. mdm-adph

    mdm-adph New Member

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    Hmm...

    Nvidia, circa 2007: "Buy our cards, we're DX10 compatible and the other guy isn't!!"
  17. TheMailMan78

    TheMailMan78 Big Member

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    Read the first user post.
  18. mdm-adph

    mdm-adph New Member

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    Their "past experience with DX10?"

    Yeah, their experience has shown them that trumping up new technologies can lead to a huge increase in sales. What's your point? :D
  19. Mussels

    Mussels Moderprator Staff Member

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    DX11 wont make sales "It will be one of the reasons" - the other reasons are that AMD has a card twice as fast as what nvidias best offering is, with triple monitor support and far better idle power consumption :p
  20. AsRock

    AsRock TPU addict

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    But thats my point ya 1/2 way to the 68xx range. And saved ya self a few pennys to even if you just wait 6 months.
  21. Mussels

    Mussels Moderprator Staff Member

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    in the meantime, you get all the other benefits anyway.

    Oh but if you wait 6 months before buying, you might as well wait another 6 months and get the 6 series from ATI. or another 6 after that for nvidias next offering... or another 6 after that...


    its an endless loop. if it has good performance to price ratio at any given time and people can afford it when they want to update, they will buy it.

    when these cards launch, Nvidia will have nothing comparable - they're ahead in performance, features, and DX compatibility - you'd be stupid to buy a DX10.0 card over an 11.0 card
  22. TheMailMan78

    TheMailMan78 Big Member

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    Stop flame baiting. Newtek will be here any minute. I know how you two get. It turns into Dawsons Creek around here.

    Sorry man I aint had my coffee yet. What do ya mean?

    I say wait until the new consoles are released. I wont but it would be a better investment. Nothing will push these cards.
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  23. Mussels

    Mussels Moderprator Staff Member

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    triple monitor/eyefinity.

    seriously, look how cheap LCD's are lately and tell me you dont see a new wave of gamers using 3 19-24" monitors for FPS gaming.
  24. TheMailMan78

    TheMailMan78 Big Member

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    Personally I couldn't. I would rather have one HUGE screen than a bunch of little ones that will break up the picture. Triple monitor/eyefinity seems gimmicky to me. Cool but gimmicky.
  25. mdm-adph

    mdm-adph New Member

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    Pointing out hypocrisy is not flame baiting -- it's a public service to the community at large. :laugh:

    And anyway, for your information, I personally think the G300 is going to be a much faster chip than any R800's. It's just going to be a good while before they come out, and when they do, they're going to cost an arm and a leg.

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