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Do you like AMD's move to kill the ATI brand?

Discussion in 'TPU Frontpage Polls' started by W1zzard, Aug 30, 2010.

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Do you like AMD's move to kill the ATI brand?

Poll closed Oct 22, 2010.
  1. Yes, it was long overdue

    2,081 vote(s)
    27.5%
  2. Good idea, but the new logos are ugly

    665 vote(s)
    8.8%
  3. No, people will be confused

    1,464 vote(s)
    19.3%
  4. This will hurt both brands

    1,525 vote(s)
    20.2%
  5. I don't care

    1,832 vote(s)
    24.2%
  1. copenhagen69

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    i give it 6 months and no one will care nor remember ATI name being on everything
  2. CDdude55

    CDdude55 Crazy 4 TPU!!!

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    Like i said in the other thread:

  3. qu4k3r

    qu4k3r

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    I think it's ok. Becuase is part of its correct evolution as a brand. The brand name doesn't matter while they focus on final products are still competitive, well made and fair priced. Anyways, we all know AMD graphics are powered/designed by ATi.
  4. niko084

    niko084

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    Personally I could care less but I'm very concerned about it possibly being a poor business decision.
    But in all honesty not a lot from ATI or AMD for years has seemed to be a solid business decision besides merging.

    It's like they have a monkey for a CEO.

    It is going to confuse a lot of buyers though, although at least they kept the Radeon name, that would have been utter stupidity to get rid of.
  5. DanTheMan

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    It's going to be funny watching folks trying to sell those "ATI" cards on Craigslist to the masses of folks who don't know any better. The ad would go "Get your hands on one of the last remaining ATI cards ever produced 5870 for just a mere $2000 - act now - operators are standing by. You could easily sell it on ebay morons for 3 times that!
  6. FordGT90Concept

    FordGT90Concept "I go fast!1!11!1!"

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    Ever since the buyout, I've always had trouble calling them ATI since ATI doesn't exist anymore. I'm glad it's official now.
    Crunching for Team TPU
  7. Aleksander

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    No way!!!
    It was far better with Ati
  8. niko084

    niko084

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    ATI still exists, obviously the name is still registered.
    And not many of the employees changed, in fact it wouldn't surprise me if they kept the ATI board of directors as well just labeling it as a sub corp, at least up until this point, and they might still leave it.

    I can relate, but it's going to be really bad for your average consumer, I literally have customers say they only buy GeForce cards or Radeon cards... And I roll my eyes and go yeah, and there is the proof that you know the difference.
  9. FordGT90Concept

    FordGT90Concept "I go fast!1!11!1!"

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    The business does not. Trademarks don't make graphic cards, businesses do. As such, trademarks mean nothing to me.


    "I literally have customers say they only buy GeForce cards or Radeon cards..."

    Exactly: Radeon or GeForce. How many people outside of technology circles even know if whether or not NVIDIA makes Radeon and ATI/AMD makes GeForce? The Radeon is what is important to them, not the ATI. Radeon carries far more brand recognition than AMD or ATI does.
    Crunching for Team TPU
  10. H82LUZ73

    H82LUZ73

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    If i`m not mistaken when AMD got ATI back in 07 they switched the sing out front of the main building with AMD on it.I`m talking about the Markham location.SO it is no more buying ATI with AMD logos all over it.Look at your 4800 and 5800 series cards.

    PS also means i get stuck removing my avatar to the new logo.


    PSS
    So this means my old 29000xt is worth something to collectors now?
  11. niko084

    niko084

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    While that's true, for each person who thinks Radeon and GeForce there is an equal amount of people who think ATI, Nvidia who don't know what has happened.

    GM doesn't change the name of all their sub corps to GM for good reason.
    Some people still think there is a difference....
  12. PVTCaboose1337

    PVTCaboose1337 Graphical Hacker

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    I quote myself for my view:

  13. TheLaughingMan

    TheLaughingMan

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    Just in time for the new AT.....cough...AMD GPU's to be put into the next line of Apple computers. Though I have mixed feelings about that crowd being part of the family so to speak.
  14. FordGT90Concept

    FordGT90Concept "I go fast!1!11!1!"

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    They did because the government forced them to during bankruptcy. Maintaining multiple brands ultimately costs a lot of money that doesn't pay for itself unless there is, in fact, a great deal of diversity between the brands. GM did not have that diversity which is why the brands went poof (e.g. Pontiac). The same will soon be happening to AMD with ATI GPUs integrated into AMD processors. The diversity is going away so the brand should too. NVIDIA did the same thing with Ageia (integrated PhsyX into NVIDIA GPUs and now it is only NVIDIA).

    GM was (maybe still is) stupid; AMD clearly is not (at least not in this regard). AMD did what made sense.
    Crunching for Team TPU
  15. HillBeast

    HillBeast New Member

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    I'm an Intel user but use ATI graphics, and yes I am acknowledging AMD own ATI now and yes I acknowledge Fusion and all that faff, but I don't like the idea of an Intel Core i7 with an Intel X58 paired up with an AMD card. I just feel more comfortable calling it an ATI card.

    Plus it's always been ATI vs NVIDIA to me (of course looking at the performance of Sandy Bridge it's now official: ATI vs Intel vs NVIDIA).
  16. DrPepper

    DrPepper The Doctor is in the house

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    Most people tell me they have a radeon or a geforce or they say it's shit which isn't helpful at all.
  17. INSTG8R

    INSTG8R

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    My sentiments exactly :shadedshu

    As I type this on my AMD CPU/Nvidia GPU powered laptop.
  18. Aleksander

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    Maybe in the near future there will be intel GPU and Amd cpu :)
  19. Arrakis+9

    Arrakis+9

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    green camp all the way ! you now no longer have a choice :p

    (because amd is green and nvidia is green)
  20. claylomax

    claylomax

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    Before I could choose between Ati and Nvidia, now that Ati is going to go I only have one option. :laugh:
  21. mysticjon New Member

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    sooner or later, intel and amd will be under one name and thats Disney, seems like disney is just buying everything out and nobodies doing a god damn thing about it.
  22. Wrigleyvillain

    Wrigleyvillain PTFO or GTFO

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    Ok so now that "Radeon" is the main identifier (I just can't see myself saying "AMD card" for some reason) how the hell is it actually pronounced? Ray-dee-un? Ray-don? Ro-dee-un (you know like in Star Wars)? Does anyone actually know?

    Oh you know you've always wondered too! :p
  23. TheLaughingMan

    TheLaughingMan

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    Huh? What does Disney own in the technology manufacturing business? Nothing I am aware of. To be blunt AMD/Intel can never be under one roof because it would violate monopoly laws for several industry areas. It simply cannot happen.
  24. CDdude55

    CDdude55 Crazy 4 TPU!!!

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    I wonder how well Disney CPU's can overclock.:laugh:

    But ya as thelaughingman said, it's pretty much impossible. You can't have one company dominate such a huge market.
  25. Wrigleyvillain

    Wrigleyvillain PTFO or GTFO

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    LaughingMan not laughing. I think it was a joke... :)

    And, see, you guys don't know how to pronounce it either! :roll:

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