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Easy-To-Use Wi-Fi An Essential Offering For Service Providers

Discussion in 'News' started by btarunr, May 8, 2012.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    Seamless connection to Wi-Fi on the go is the overwhelming preference of smartphone and tablet users, according to a new survey released today by the Wi-Fi Alliance. Ninety percent of those polled said they would likely stick with their current service provider if it offered the ability to connect automatically in Wi-Fi hotspots, and 72 percent said they would pay more for it. Seventy percent said they would switch providers if necessary to access this type of offering.

    Conducted by Wakefield Research on behalf of the Wi-Fi Alliance, the poll results indicate that easy-to-use Wi-Fi can drive loyalty and impact service providers' bottom line. It comes at a time when providers worldwide rely on Wi-Fi to ease exploding data demand on their networks, and consumers gravitate to it to stay connected. A new certification program from the Wi-Fi Alliance, Wi-Fi CERTIFIED Passpoint, is poised to transform Wi-Fi into a true extension of service provider networks.

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    With Passpoint, devices automatically identify and join Wi-Fi networks, and users are not required to complete a cumbersome manual login process. Passpoint also automatically configures industry-standard WPA2 security protections without user intervention. Passpoint certification for network equipment and end user devices is expected to begin in June, and is based on the Wi-Fi Alliance Hotspot 2.0 Specification.

    "We know Passpoint is going to delight our user base – people love Wi-Fi and want to connect easily everywhere they go," said Edgar Figueroa, CEO of Wi-Fi Alliance. "Passpoint also addresses the pressing service provider needs for data offload and subscriber loyalty, and Passpoint gives Wi-Fi equipment vendors a single industry-wide solution to satisfy service provider requirements."

    There is no question that consumers have embraced Wi-Fi, and they use it to get the most out of their favorite gadgets. In other findings from the study:
    • When using a smartphone or tablet, 85 percent prefer to connect via Wi-Fi over cellular for at least one common online activity
    • Eighty-three percent would do more on their device if Wi-Fi were more widely available
    • Eighty-seven percent agreed that they want "greater Wi-Fi availability for my device"
    More information about Passpoint, including technical specifications, a white paper, and links to download the new Wi-Fi Alliance mobile app, is available at www.wi-fi.org.

    Methodological note: The Wi-Fi Alliance Passpoint Survey was conducted by Wakefield Research among 1,001 U.S. smartphone and tablet owners ages 18 and older, between April 16th and April 23rd, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of U.S. smartphone and tablet owners ages 18 and older.

    Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
     
  2. phanbuey

    phanbuey

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    sounds like an invitation to get your identity stolen.
     
  3. newfellow New Member

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    "If the world would be better would you order it from us?" :toast: 95%
     
  4. Steevo

    Steevo

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    If you would like you MAC address used more often whores on a free day we would like to make sure you can with pay for wifi almost everywhere. And it only costs more money.


    I thought the whole idea of phone tethering, or 4G hotspots was to provide your OWN secure internet to all those devices that you can't fit in your pocket for the 15 minute wait for the bus, taxi, plane, etc....
     
    10 Million points folded for TPU
  5. TheGuruStud

    TheGuruStud

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    I'd like to know why it's so hard to click connect? Am I missing something here?

    And everyone knows that it auto reconnects the next time....

    GD, people are so dumb and lazy. Kiss my glowing white fanny if you drive an automatic car, too.
     
  6. Fx

    Fx

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    It seems the bogus tether fee isn't enough to appease them. It is ludicrous considering that it is no different than paying your auto dealer extra money to use your back seat.

    "the poll results indicate that easy-to-use Wi-Fi can... impact service providers' bottom line."

    They will never be satisfied with last month's bill, paid in full.
     
    Last edited: May 9, 2012
  7. TheGuruStud

    TheGuruStud

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    Prepaid no contract FTW. I switched to straight talk. It's funny b/c the big telecoms have lots of resellers for their networks, but they're getting a much smaller amount of money for their network use. It kinda makes full plan subscribers suckers.

    They'll just keep jacking prices for joe schmoe and pick up the slack with resellers, apparently.
     
  8. TRIPTEX_CAN

    TRIPTEX_CAN

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    Would only work in service areas with high populations and a larger collection of walking zombie customers who would rather pay more on their bill instead of learning how to connect to the internet. :shadedshu

    I'll just come out and say it.

    - Citiots
    - apple iusers
    - old people
     
  9. remixedcat

    remixedcat

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    Kroger iwirleless here... (sprint mvno) and I got a LG Optimus S, yeah not the best phone in the world but it's better then the crap I had before...
     

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