Fast just got faster with the next-generation EVGA GeForce GTX 770, a high-performance graphics card designed from the ground up to deliver high-speed, super-smooth gaming. This series will also use EVGA's award winning cooler; the EVGA ACX Cooler. This double ball bearing design redefines traditional enthusiast coolers. Starting with a 40% increase in heatsink volume, the EVGA ACX is more efficient at dissipating heat, allowing for 15% lower GPU temperatures. A reinforcement baseplate maintains a straight PCB, and helps lower mosfet temperatures by 7% and memory temperatures by 15%. EVGA also spent time to ensure that even the fan blades were of the highest quality; with a 700% increase in strength, and 25% lower weight when compared to competitors dual fan designs. This makes the fans 20% more efficient by requiring lower power levels. Of course, EVGA is also using double ball bearing fans which offer a 12 year lifespan; this is 4X longer when compared to competitors. Also, for a limited time EVGA is offering FREE EVGA Backplates to all registered EVGA GeForce GTX 770 owners. Learn more about this exclusive promotion here. Learn more about the EVGA GeForce GTX 770 here.