EVGA kicked off its GeForce GTX 690 lineup with two models: the GTX 690 reference design (04G-P4-2690-KR), and the GTX 690 Signature Edition (04G-P4-2692-KR). Priced at US $999.99, the reference design package has everything necessary including fancy PCI-E power adapters, and case stickers. The card sticks to NVIDIA reference clock speeds of 915/1019/6008 MHz (core base/core boost/memory effective). The Signature Edition, on the other hand, charges a $50 premium for an EVGA-branded T-shirt and mousepad. The reference design is available on EVGA online store, while the Signature Edition is up for pre-order, at US $1,049.