PC gaming just got a lot more fun today with the introduction of the GeForce GTX 550 Ti graphics processing unit (GPU) with an estimated e-tail price of £119. The GTX 550 Ti is the latest in NVIDIA’s Fermi line of consumer GPUs, designed to deliver stunning DirectX 11 performance. It brings a new level of price/performance to mainstream PC gaming, while maintaining exceptionally quiet acoustics and requiring minimal power. Like all NVIDIA “DX11 Done Right” GPUs, the GTX 550 Ti delivers the world’s fastest performance in its class for DX11 games. Compared with the closest competitive product, the GTX 550 Ti is up to 50 percent faster in today’s newest DX11 tessellated games, and 38 percent fasteri in previous-generation DX9 and DX10 games. And with NVIDIA SLI technology, the industry’s most scalable multi-GPU platform, gamers will be able to increase their PC’s gaming performance by adding a second GeForce GTX 550 Ti. “The GTX 550 Ti paired with our 3D Vision technology provides gamers with an amazing low-cost platform that delivers an awesome immersive experience,” said Drew Henry, general manager of GeForce GPU business at NVIDIA. “As the leader in PC gaming hardware, we are excited about the future of PC gaming and how we can make those experiences as immersive as possible. With an estimated selling e-tail price starting at £119, the GTX 550 Ti is available starting today from the world’s leading add-in card partners, including, ASUS, EVGA, Gainward, Galaxy, Gigabyte, Inno3D, KFA2, Leadtek, MSI, Palit, Point of View, PNY, Sparkle, and Zotac. In addition, today sees the launch of amazing new GeForce GTX 550 Ti Systems.