We will find out the right price probably at 15:00 CET so all is speculation until then. What do you consider "value" since the 7970 launched at $550 for a 20% increase in performance over the 580 and in three months the card was selling for under $400? You speak about the generation, so what do you think the GTX770 will cost and what performance increase will have over the 670? How about the 760Ti over the 660Ti? Will there be better value there?