A store listing by Danish online retailer Proshop reveals a couple of things, one, that NVIDIA's next flagship graphics card will indeed be called "GeForce GTX Titan," and two, it could be out of reach of a vast majority of enthusiasts. The retailer is listing an ASUS-branded card for 5,820.80 Danish Krone (US $1,046), and that's before Europe's famous taxation kicks in. After, that goes up to 7,276 DKK ($1,307). If one has to infer performance of the card from this price, given that NVIDIA won't botch up price-performance in relation to GTX 690, the GTX Titan should perform on-par, or outperform the GTX 690. Even if it's a tiny bit slower, NVIDIA could focus its marketing efforts on the card's 4-way and 3-way SLI capabilities, using which one could outperform GTX 690 QuadSLI setups.