GeIL showed off its newest EVO Potenza line of memory modules built for 4th generation Core "Haswell" processors, offering speeds ranging from DDR3-1600 to DDR3-3000, available in 4 GB and 8 GB densities, and as many as four color options for the heatspreaders: military green, indigo, red with black, and silver with chrome. At its booth, GeIL ran a live demo of a system with four 4 GB DDR3-3000 modules running at advertised speeds, with 12-14-14-36 / CL2T, on a Core i7-4770K (ES) based machine. GeIL put some of these modules through makeshift "torture-racks" (enclosures with high temperature and humidity), which survived and went on to work. GeIL uses similar torture-racks on its production line, on a much larger scale, which it calls "Die-hard Burn-in Technology" or DBT. They're used as QA. EVO Potenza will be sold as single modules, and in dual- and quad-channel memory kits.