Gigabyte Reshuffles Executive Positions to Fix Motherboard Shipments Decline

[btarunr]

While motherboard major Gigabyte Technology saw rather stable motherboard shipments performance in the first half of 2011 compared to rival ASUS, it has noted a shipments decline, and has ordered a rearrangement of two of its executives holding the positions of R&D and sales. The two had been swapped to other positions in January, expecting its executive swap strategy would help further boost its R&D and sales ability, but the result has turned out differently. With the two returned to their original positions, Gigabyte hopes to return to competition with ASUS in the second half of 2011.



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[DanTheMan]

It would be easy to fix: Build a better board and folks will buy it over ASUS - problem solved!

 

[LAN_deRf_HA]

All they have to do is get a good ufi going, and maybe add an extra fan header. None of this hybrid bios crap. Asus seems to be the only ones that got that right at launch.

 

[jalex3]

uefi is the answer, asus and asrock have it right. msi... eh ...

 

[H82LUZ73]

uefi Yep if Gigabyte had this I would be buying the ud5 990fx board as we speak,But they don`t and it is why the sales slacked off not the R&D guys fault.

 

[btarunr]

I think Gigabyte's biggest fess up that impacted on its 1H'10 sales is its LGA1155 motherboards lacking UEFI, and a GUI firmware setup program. You feel like you're missing out on something when you pick a Gigabyte LGA1155 motherboard over an ASUS one.

 

[buggalugs]

I agree, not having a true UEFI was a bad decision and cost them sales...

 

[qwerty_lesh]

I haven't noticed any decline in demand with GB not having a full UEFI bios.
I still sell ten times more gigabyte mobos then other brands. Mainly these days being the Z68, P67Z and the H61 boards

 

[Mindweaver]

I like GB and even started to buy GB SB MB.. but lack of UEFI and only one USB header made me get an ASRock board for about 20 bucks cheaper with UEFI and plenty of USB headers.

 

[buggalugs]

I haven't noticed any decline in demand with GB not having a full UEFI bios.
I still sell ten times more gigabyte mobos then other brands. Mainly these days being the Z68, P67Z and the H61 boards

"10 times" ?? Do you work at Centrecom lol. Your store probably gets a good deal to push Gigabyte motherboards but worldwide the figures are very different, with Asus selling slightly more.

The numbers can vary a lot from store to store and country to country.

 

[Ipatinga]

Then here are some advices... Gigabyte:

1 - How about doing things not the stupid way ? With Sandy Bridge fully on , why focus the OC and G1 motherboard brands ONLY on LGA1366? Give us some LGA1155 goodies .

2 - How about giving us new tech like the others? UEFI for instance ?

3 - How about launching the MINI ITX motherboards earlier.... than late like hell? How about making more than just one model of MINI ITX motherboard? Make a basic and a deluxe (with WIFI and Bluetooth and better audio integrated?)

4 - How about having less models of motherboards, and working more on the few ones you have? Jezz... add an e-SATA and +4 phases and you add another number/letter on the motherboard name and bang... new model :shadedshu ...OMG..... give us real advantages like Bluetooth and WiFi, Better Audio and Better Network (hello Intel chip, bye Realtek), less mistakes on the motherboard specification (website different from manual different from the board itself), switch to clear cmos on the back IO (on more models)...

 

[btarunr]

Quality of components isn't low on Gigabyte. They already use the highest-grade HDA codec (ALC889) on all their mid-thru-high motherboards. Intel 82578DC is almost 3x as expensive as Realtek's costliest PCI-E GbE PHY, which Gigabyte uses.

 

[qwerty_lesh]

"10 times" ?? Do you work at Centrecom lol. Your store probably gets a good deal to push Gigabyte motherboards but worldwide the figures are very different, with Asus selling slightly more.

The numbers can vary a lot from store to store and country to country.

nah not centrecom, one of their competitors though, no bulk deals with the distys, we trust the brand more so we hold more stock over the other brands, plus we get better vendor support from them then any other big mobo vendor (bias but true).
better firmware engineering/bug feedback, compatibility inquiries, etc.

 

[devguy]

Gigabyte use to license DTS:Connect on most of their high-end motherboards, and I used to buy them specifically because of that. Only their G.1 has it now, and it is overpriced on a socket most aren't paying attention to.

And the UEFI setup ASUS has is really nice, and somewhat of a good selling point. But, if they try to add such an interface on Gigabyte motherboards, don't half-ass it like MSI (their interface is painful to use-too much clicking).

 

[inferKNOX]

Whenever I look at the GB mobos, they look good until I notice the price.
Somehow the prices always seem too high for the boards when compared to ASUS, MSI & the rest.

 

[cheesy999]

they should try getting rid of these revisions and changing the model number, makes buying online a hazard of CPU compatibly

 

[Steven B]

What do you mean? what revisions? A Z68 board and P67 board can't use the same CPU

 

[[H]@RD5TUFF]

I agree, not having a true UEFI was a bad decision and cost them sales...

For sure, also their pricing has been bad as of late.

 

[R_1]

How about this : my last two mobos were Gigabyte, but now I consider buying Asus, because they have sophisticated VRM control and of course real UEFI.

 

[vega22]

yea, it was the lack of uefi and bios flashing software htat caused the drop in sales not the sales exec in charge of r n d thinking it was a good idea to sell the z68 boards without all the z68 features.

same as how the r n d exec in charge of sales did a great job promoting them, its almost as if they was trying to do a bad job to get their old ones back....

 

[Steven B]

@ BIOS works perfect,its their BIOS flashing software. They even have it for their GPUs too.

 

[sneekypeet]

@ BIOS works perfect,its their BIOS flashing software. They even have it for their GPUs too.

Awesome, glad to see I can easily slap another POS bios on my Z68 UD4 that works exactly the same as they did for my P55. Failures of whole systems, in the Z68 a failure in the bios that doesn't allow memtest to read correctly, or CPU-z for that matter.

GB needs to get into what matters and keep customers happier than what they are offering now, especially for the amount they are charging for these mid range boards

 

[Sihastru]

Some of you, if not most of you, have a problem distinguishing between UEFI and the graphical user interface some motherboard manufacturers use. UEFI does not define a standard for a graphical user interface. You can have UEFI with a BIOS-style text based user interface.