I wonder what the odds of the GTX 670 launch at a $350 price is? That's about the price that the GTX 570 launched at ($330). Something to think about is that the GK110 has the double precision FP power that is almost completely lacking in the GK104. The GF100/110 has this and was mainly used for the Telsa cards as having fast double precision FP is very, very important. That's one of the reasons GK104 is so much smaller then even Tahiti. Tahiti, on the other hand, has something like 1/4 DP FP compared to the 1/32 DP FP power of the GK104. It's not so much that they were consolidation things two generations ago. More like dividing up the GPUs for their intended markets. That way they can get a smaller GPU to OEMs faster and have it be smaller but still powerful for gaming, without the unneeded bloat that will never be used in a consumer desktop application.