GTX 680 vs. HD7970, will there be a PRICE WAR ?!

[zargana]

@belgium warrior

Wrong strategies always hurts! I wasn't expect the price drop from nvidia but something magical happened.

So Nvidia set his new gpu under the 500$ psychological barrage and now i wait the "snowball effect" on AMD side.

Then i will cast my line to catch the "big-fish."

 

[redeye]

well in 2008 a class action suit was filed... but just because looks like they are, the thing is amd's pricing is based on the 6970 series... 7970 is 50% faster than the 6970 (at release 400) so 7970 at 600, (msrp 550) the price is based on performance...
i think nvidia is ripping us off because the 680 has a heat sink that is 50 dollars more expensive than a 560ti, thus it should be 300 or 350... and since the rumour that the 680 is really a 670ti... that would make it no more than 400. but companies make profit so it is moot.

with amd pricing the card based on the previous generations speed, means nvidia is just following amd's lead.
i think it is an outrage that the 580 was 50% more expensive for 20% percent increase in performance compared to the 570.. a year ago.

 

[H82LUZ73]

When two cards come out, and have the approximately the same performance, you have a price war. There are competitors that stack evenly, and thus the only way for the companies to drive sales to their side is by offering a lower price for the same goods. This is basic capitalism; supply being the same, demand can only be increased by dropping the cost of goods.


AMD and Nvidea aren't in this situation. Let's assume that Kepler was about 10% better than the 7 series from AMD, based upon additional development time and without qualifying what "better" means. The high end card will be 10% better, so Nvidea should charge 10% more for their card. This performance difference essentially prevents the high end cards from competing enough to incite a price war.

What is more interesting is the middle to high end cards. Those people who are motivated more by price than performance (ahem, most people) will see cards that directly compete with each others performance, and thus must compete with pricing. There might be a pricing war in this bracket, but not at the very high end of cards.


As to the price fixing comments, show your proof. A vague conspiracy to keep the consumer down is a mighty caustic accusation. The severity of this accusation, coupled with the fact that most of the money made by these companies is very distant from high end cards, leaves me with the bitter taste of baseless accusations.

It makes sense to lower your goals when the competition cannot compete. You only have to beat them out, not meet the lofty goals that you initially set for yourself. Consider the following: video game consoles only release every ~5 years for a reason. The consumer demands a uniform experience, and doesn't really upgrade TVs every two years. Computers, on the other hand, become outmoded in 12 months. The research dollars spent to maintain cutting edge technology mean that both companies must set reasonable steps for goals, because a large leap would take too much capitol and bankrupt them. The only exception here is new or unique technology, which may set one competitor apart from the pack (a true wild card). The catch is this kind of leap is reverse engineered in such a short time that nobody can maintain the advantage for too long.

http://www.tomshardware.com/news/nvidia-amd-ati-graphics,6311.html :shadedshu

 

[erixx]

539 euro for stock 680's now (alternate.de)
529-545 euro for stock ati 7970 ,, ,,

 

[theJesus]

539 euro for stock 680's now (alternate.de)
529-545 euro for stock ati 7970 ,, ,,

On Newegg (US site), it's $499 for GTX 680 and $549 for HD 7970 . . . AMD will have to lower their price.

edit: Or NVIDIA will notice that they can raise theirs.

 

[erixx]

Strange but then Euro-AMD is reacting faster then Euro-politics and.. USA-AMD... lol

 

[Aquinus]

AMD needs more money? They look like they've been doing okay considering their stock has been growing for the last 6 months.

 

[AsRock]

AMD needs more money? They look like they've been doing okay considering their stock has been growing for the last 6 months.

They need more for sure it don't take much to take down a company these days. stock\value are unreliable they can change in a blink of a eye.

Its already happening for some of us....Here in the UK, the average price for a reference 7970 is just a tad under the $700, though some places you can get them as low as $650. whereas if you check newegg prices - they barely start anywhere above the $600 mark.

I really want to get rid of my crossfire setup as im totally at the end of my rag with crossfire issues but at the current price its just not worth it.

So heres to hoping the 680/690 or 7990 will drive prices down as i find the current prices quite rediculous. for the average consumer here - that pricetag is literally two weeks salary.

Of course the price wont stop people with deeper pockets from buying the 7970 but their idea to keep prices that high because you are paying for the privilege to own the fastest card AMD/Nvidia has to offer is beyond retarded.

every generation of graphics card in the past has had its 'fastest' card AMD/Nvidia has to offer. e.g the 4890 to the 4xxx series or the 8800GTX to the 8800 series. but looking back at it all. Even though they were the current fastest cards in their day at that current time, they were more affordable.

Im not saying that we shouldnt praise AMD/Nvidia and reward them for all their hardwork. a lot of time and resources go into development of their products but these prices leave a really bitter taste in my mouth.

The ATI 9800 was not really affordable.. I say prices are were they should be so both can do better products for the next range.

Although lower prices are nice and all but we know AMD need the cash and more money they have the more they can do for later versions of CPU and GPU so just let the people who can buy such high end cards do so as there is not need for them anyways so don't be a sucker and buy such a card that you don't need..

 

[theJesus]

http://www.techngaming.com/home/new...gpu-unlocks-to-gk110-performance-doubles-r194

680 unlocks to GK110

 

[TRWOV]

http://www.techngaming.com/home/new...gpu-unlocks-to-gk110-performance-doubles-r194

680 unlocks to GK110

http://www.techngaming.com/uploads/images/30/2012-04/GTX 680 Unlocked.jpg

How does the die size factors in? Isn't the chip physically unable to sport that many cores?

 

[DarkOCean]

http://www.techngaming.com/home/new...gpu-unlocks-to-gk110-performance-doubles-r194

680 unlocks to GK110

http://www.techngaming.com/uploads/images/30/2012-04/GTX 680 Unlocked.jpg

 

[jihadjoe]

*Looks at the date.

 

[Super XP]

ATI RADEON HD 7770 = Affordable Gaming
ATI RADEON HD 7870 = Mainstream Gaming
ATI RADEON HD 7970 = Performance Gaming
ATI RADEON HD 7990 = Enthusiast Gaming

 

[OneMoar]

Lol April Fools ........... 680 unlocking to a gpu die that's not even in production yet......... lul

 

[KainXS]

I wanna unlock a 7970 to 8970 . . . . . . .

 

[theJesus]