I went to buy a Sapphire HD 7970 earlier today from Aria.co.uk. for £460....I got distracted, by the time I got back there were none left in stock. I then decided to head over to Scan.co.uk where I saw the same card for just ten quid more, i.e. £470. New price of card: £530!!! GREEEEEEEDY FRIGGGGGN BUSTURDS! £60 price hike in the space of just one morning! I hate getting ripped off just cos I am British so i am now looking at the VTX for £439 (from Aria). Although by the time I have pondered over it and read a few replies from here those will probs be gone as well..... ....could anyone tell me why the VTX brand is cheaper than all the rest? Is there any reason why I should not buy the VTX version of the HD 7970? (I will be adding probably a Zalman air cooler to this card just as soon as they become widely available) Danke Schön!