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Intel Advertising Faces Racist Accusations

Discussion in 'News' started by zekrahminator, Aug 1, 2007.

  1. zekrahminator

    zekrahminator McLovin

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    While a lot of people would say that Intel's Core 2 Duo series advertises itself, Intel thinks that a little help from PR doesn't hurt. Unfortunately, Intel's latest advertisement seems to be a little racist. As The Inquirer puts it, the advertisement...
    Public response to this advertisement ranges from "stupid ad but not racism" to "This one is a s*** storm waiting to happen". On a side note, the people over at Gizmodo, who caught the possible racism, feel that the advertisement "might be racist, but boy does it make me want a Core 2 Duo."

    [​IMG]

    Source: The Inquirer
  2. mandelore

    mandelore New Member

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    sry but lol...
  3. [I.R.A]_FBi

    [I.R.A]_FBi New Member

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    whiskey tango foxtrot ...
  4. V lyx New Member

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    Wow, racism or not this c2d ad is dumb...
  5. Jimmy 2004

    Jimmy 2004 New Member

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    Lolz... I don't think it's intended to be racist - after all, black people do tend to be better athletes in track events, so Intel probably started with one athlete who happened to be black, and then 'multiplied' him and left him in the starting position around the IT dude. Still funny though, and I can see what people mean. Just shows that we are over-sensitive to differences such as skin colour nowadays, gone from one extreme to another.
  6. kwchang007

    kwchang007 New Member

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    Wow, just because most fast sprinters are black people they have to call racism. I'm pretty sure if Intel meant a racist view they could've done it in a much different fashion compared to this. Also this shows the black athletes are fastest (core 2 fastest cpu -> represented by black sprinters)
  7. [I.R.A]_FBi

    [I.R.A]_FBi New Member

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    Personally, I think ppl are bein too sensitive to the ad
    Last edited by a moderator: Aug 1, 2007
  8. V lyx New Member

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    Intel would never had this problem if they had Michael Johnson in the ad. Even though I don't think it's racist it depends on the viewers opinion if it is or isn't. Intel should just pull it since it's getting to much negative publicity and take what they learned from it.
  9. russianboy New Member

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    friggin sensitive people need to stfu and get a life and quit complaining about everything.
  10. Azn Tr14dZ New Member

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    It's not that bad, I could see why people would think it's racism, but it's not as bad as people think.
  11. FrankieG New Member

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    My interpritation of this add is not racism. Just a parallel between fast runners and fast CPU's.
    But, if we didn't have the people that raise a brow at such depictions, would that create a gateway for racism?
  12. OneCool

    OneCool

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    Intel is racist!!!!!!!!:shadedshu
  13. Conti027

    Conti027

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    i dont think its racist
  14. Darkrealms

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    Your right it is racist! Why is the only white guy in the picture a geek!?! There's white athletes out there TOO! And what about other races, does this mean that blacks are the only good runners?!?

    LoL. I think they looked at the olympics and went hmm. . . who's won. Everyone thinks of the IT guy as the white nerd so whats wrong? He didn't have a pocket protector?
  15. kha1i1 New Member

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    someone in intel's marketing/pr dept should have caught this. i think it's sometimes deliberately done by large companies to test the market's response to different types of ads. ive seen a cpl like this (edgy really, maybe a hint of something, but not racist/sexist, etc) and they get changed by the end of their run (see nestle drumstick commercial and the one with the black lady running to the freezer for the bunch of guys in the meals). either way, the image of a bunch of black guys bowing to the feet of a happy smiling white guy is gonna twist a few whiskers, if u know what im saying.
  16. xylomn

    xylomn New Member

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    I do agree that people are far too sensative nowadays, people want to cry racist at everything to get attention but thats the way things are

    i can't believe someone didnt spot this though
  17. Pepsiennis

    Pepsiennis New Member

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    Oh, please. That's just a Detriot high school track team's 15th year reunion photo.

    "Hey guys! How about one more sprint for old time's sake?"
    "I don't know, guys... I'm not really dressed for it."
    "Ah, come on! We're ready! Race ya'!"


    I'm sure later there was a cookout with foods high in carbs and fructose, like fowl, and fruit, and... and... oh, lord. I've gone and done it now!!! :banghead:
    Last edited: Aug 1, 2007
  18. 65tweet

    65tweet New Member

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    Kind of hard to tell for sure but it looks like all six athletes are the same guy. :wtf: This whole thing is stupid though.
  19. OrbitzXT

    OrbitzXT New Member

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  20. zekrahminator

    zekrahminator McLovin

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    Russianboy, that was a little extreme, even for you...
  21. jocksteeluk

    jocksteeluk New Member

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    + lol
  22. Chewy

    Chewy New Member

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    yeah its all the same dude... I dont see it as racist at all. hes representing speed and thats what sprinters do... most great sprinters if not all are black. (I hardly ever watch sprint running but when I've watched it, its usually a black guy from Nigeria who wins).
  23. mandelore

    mandelore New Member

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    pc gone insane... its the peeps that think its racist that need their heads seen 2..

    i dontlike intel, but all they did was exemplify multitasking by replicating a really fast black dude multiple times, thats not racist, lol, cmon..we all know some of the fastest people on this planet have dark skin, thats the truth,

    to be racist, the add would have to imply that some1 coloured or woteva was less than the norm. here it clearly aint the case......
    Last edited: Aug 1, 2007
  24. jocksteeluk

    jocksteeluk New Member

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    seriously this is more likely an attempt to create controversy by some crappy media publication after all who if anyone at all is or has complained about it? this is something only idiots would fall for really.
  25. RickyG512 New Member

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    C2D's are BLACK !!!!!

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