• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Intel Drops the Centrino Atom Brand-name

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
46,390 (7.68/day)
Location
Hyderabad, India
System Name RBMK-1000
Processor AMD Ryzen 7 5700G
Motherboard ASUS ROG Strix B450-E Gaming
Cooling DeepCool Gammax L240 V2
Memory 2x 8GB G.Skill Sniper X
Video Card(s) Palit GeForce RTX 2080 SUPER GameRock
Storage Western Digital Black NVMe 512GB
Display(s) BenQ 1440p 60 Hz 27-inch
Case Corsair Carbide 100R
Audio Device(s) ASUS SupremeFX S1220A
Power Supply Cooler Master MWE Gold 650W
Mouse ASUS ROG Strix Impact
Keyboard Gamdias Hermes E2
Software Windows 11 Pro
Five months into using 'Centrino Atom' to name its ULPC platform, Intel decided to drop the name. The first release of Centrino Atom codenamed Menlow consisted of the Intel Atom processor, a single-package core-logic (chipset), and was meant to serve as a unified branding much like the rest of the Centrino brand.

A company spokesperson for the company, Nick Jacobs has been quoted saying "Basically, we are simplifying and coalescing our efforts around 'Atom' as the single brand for Internet devices,".

It was believed that use of 'Centrino' was confusing and in a way even diluted the brand since Centrino Atom served into UMPC / ULPC netbooks. Part of the reason also was that netbooks that made it to the marked brandished Centrino Atom while using a chipset outside its specifications, in many cases a two-chip i945 + ICH7.

View at TechPowerUp Main Site
 
Top