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Is NVIDIA's rebranding strategy helpful?

Discussion in 'TPU Frontpage Polls' started by W1zzard, Feb 17, 2009.

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Is NVIDIA's rebranding strategy helpful?

Poll closed Mar 31, 2009.
  1. Yes, I understand it is very hard to engineer a new GPU every 6 months

    422 vote(s)
    6.1%
  2. Yes, there is no need to innovate with current games

    149 vote(s)
    2.2%
  3. Yes, if an existing GPU is working good, why invent a new one?

    377 vote(s)
    5.5%
  4. No, I want real innovation that warrants a new name

    3,218 vote(s)
    46.6%
  5. No, I am sick of 6 month product cycles

    1,176 vote(s)
    17.0%
  6. It doesn't affect me, I choose other brands

    1,567 vote(s)
    22.7%
  1. Megasty New Member

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    That's why is so darn confusing. Usually I can tell by the base specs or if it seems like an OC for the new card. As for those 2 cards, the base specs are exactly the same so its no contest.

    As for the 8800 GS, 9600 GSO, & GT 240 its not as obvious but in the end, they're all OCs of the latter. But there are still some that think they're completely different cards even though they have the same relative performance.
     
  2. eidairaman1

    eidairaman1

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    only reason they are doing it is because of the overstock they have of the G200B core.
     
  3. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    It's Palit's own-designed PCB as you can see below:

    [​IMG]

    More about Palit's non-ref PCB designs here: http://xtreview.com/addcomment-id-3985-view-Nvidia-8800-gs-video-card.html

    When NVIDIA restricts partners from coming up with custom-designs, those restrictions cover the use of reference PCB with non-ref cooler (with exception of reference-PCB + water-block (in which case AICs pay the full cost of the PCB + ref. cooler)), but in 8800 GS' case, no restrictions applied. AICs were free to come up with custom-designed PCBs, coolers, memory configs (384 MB / 768 MB).
     
    Last edited: Feb 22, 2009
  4. Supreme0verlord

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    No! I want real innovation that warrants a new name!
    I am really sick of all of this re-branding crap. Just come up new a new card already!
     
  5. zCexVe

    zCexVe

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    Keep it renaming all you want to fool the customer.Better presentation doesn't work on us,eh?Its the real deal works on us.
     
  6. swaaye

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    If there are people dumb/lazy enough to fall for it, then NVIDIA might as well go for it. Obviously either their partners want to be able to rename the chips or NVIDIA itself has discovered that it gets customers excited again.
     
  7. Champ

    Champ

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    Wow, that dirty. I was thinking about to give up in AMD and go all intel, but they probably do it on everything else including processors and boards. Well, I meant Nvidia, but Intel probably knows about it.
     
  8. ArmoredCavalry

    ArmoredCavalry New Member

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    That is a very good point. Something to think about when considering resell values.

    XFX are great for resell value (was incentive to go Nvidia), because of their double warranties, but now they are making ATI cards as well. ;)
     
  9. Binge

    Binge Overclocking Surrealism

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    I don't think many people should base their opinions of rebranding on the potential resale value of their cards. Even if it were to make your card seem old... how physically new were the 8800s in question? Not that they won't perform, but some people don't want tech that's been used for more than X hours. Hard to sell is relative to the patience of the seller and rebranding has less of an effect on buying 2nd hand than things like say... the economy?

    I hate defending a marketing trick to make old look new, but it's really harmless and you can use this to your advantage. Marketing a 9800 as a 9800 which is now the new 250 GTS!!! could net you a buyer. :p
     
  10. ArmoredCavalry

    ArmoredCavalry New Member

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    Yeah, but honestly, if you weren't totally up to date on the video card market, and you were asked if you would like an 8800gt or a 9800gt, of course you are going to go with the 9800, because its newer so it must be better... right? :eek:

    When I sold my 8800gt back in the day it sold within an hour of me putting it up on ebay. Doubt you could do the same now with the number of new cards Nvidia has flooded the market with, even though the majority of cards are not that much greater than the good ol' 8800gt. :cool:

    As for your idea about improving the chances of sale, that might work, but only if you said something like "why pay for a 250 gts, when you can get the same performance with this card for cheaper!!". :laugh:
     
  11. DrPepper

    DrPepper The Doctor is in the house

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    @armouredcavalry

    In the UK they don't sell 8800GT's anymore only 9800GT's same card but since there is none of the former buyers won't get confused. Also when they start selling the GTS 240 or whatever it is they will stop buying 9800GT's and get the new one's and people won't get mixed up.

    Now wether or not people think that the GTS out performs the same card is a different matter.
     
  12. Easy Rhino

    Easy Rhino Linux Advocate

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    so the gts240 is the same as the 8800gt?
     
    Crunching for Team TPU
  13. ShadowFold

    ShadowFold New Member

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    Yea, and seeing how the GTS 250 went(same performance as 8800GTS/9800GTX) I don't think their future rebrands are gonna be any better or improved.
     
  14. ArmoredCavalry

    ArmoredCavalry New Member

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    Yeah, pretty sure newegg phases out the older cards as well.

    P.S. It is spelled Armored you darn brit! *shakes fists*

    :laugh:
     
  15. OzzmanFloyd120

    OzzmanFloyd120

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    Logic plays a huge role in purchasing new technology though, logically you would think that any 7 series card would out-perform a FX5900, and we all know that's not the case. There have been problems with the naming scheme all along, rebranding aside, because logically you would figure that an 8600GTS would perform better than a 7800GTX, but again we all know that isn't the case.
    NV (and ATi is at blame as well) defy logical thought process when naming their cards.

    On the same token though you can't really compare a GX2 and a 4870 because the GX2 is out of production and getting harder and harder to find new.
    (And yes, I know there's a BFG GX2 in stock on the egg right now. No need to post a link)

    My own annalogy

    GPU manufacturers rebranding is a lot like turning in the same essay for every writing assignment you're given and just changing the title of the paper, assuming that your professor won't notice.
     
    Last edited by a moderator: Mar 7, 2009
  16. A_R_M

    A_R_M New Member

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    I wud say tht they have been constantly using same cores and just diff freqs on their upcoming cards i mean atleast they cud do is come up with a new prossesor tht is faster thn 800mhz... after the produstion of gforce 8 and 9 series its always have been G82 or G84 G92 G94....sumthing prossesor in every nvidia card... how abt a new invention!!
     
  17. TruthTeller New Member

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    wheres the "Yes it helps nvidias bottem line" ?

    think that about covers how i feel about it.
     
  18. BazookaJoe

    BazookaJoe

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    TIME FOR A NEW POLL :)

    It's been nearly a whole month again - We should have a vote regarding the time-out period of Polls.

    I recommend 2 weeks - It's enough time to discuss - but not long enough to get boring as heck..
     
    Crunching for Team TPU
  19. wolf

    wolf Performance Enthusiast

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    not only is it helpful (getting all GPU's under one naming scheme) its downright logical.

    if you don't like it, untwist your panties and get over it. it is a good thing.
     

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