Kingston Technology Europe Co LLP, an affiliate of Kingston Technology Company Inc., the independent world leader in memory products, today announced, it is taking its support of eSports to the next level as the newest global sponsor of Intel Extreme Masters (IEM) Season 8. Kingston HyperX will join Intel Extreme Masters on tour in New York, Singapore, Sao Paulo and at the World Finals in Poland. During the tour, HyperX memory modules will be used globally in over 120 elite pro gaming tournament systems to provide cutting-edge performance for the world's best gamers. Kingston kicked off its sponsorship at the just-completed ChinaJoy World Mobile Game Conference in Shanghai, China. Continuing throughout the tour, Kingston will give away products including HyperX memory, solid-state drives, USB Flash drives and more online and through social media. Celebrating its 10th anniversary year, HyperX is the high-performance line of Kingston products encompassing memory modules, SSDs and USB Flash drives. "We're very happy to enter into a relationship with a memory partner with such close ties to eSports," said Micha? Blicharz, Director Pro Gaming, ESL. "HyperX is all about gamers so I'm looking forward to having a fantastic IEM season together." "It is a very exciting time for Kingston HyperX as we align ourselves with one of the world's leading eSports tournaments to deliver top-quality competitions paired with the highest performance hardware to gamers around the world," said Ann Keefe, Regional Director UK and Ireland, Kingston. "We are proud to celebrate 10 years of HyperX and look forward to making this season's competition the best tour yet." Kingston HyperX has supported the world of competitive gaming via sponsorships of organisations with professional teams including Evil Geniuses, SK-Gaming, Team SoloMid, World Elite, Taipei Assassins and many others. HyperX has also sponsored major eSports tournaments such as the DreamHack series, IGN Pro League, North American Star League and many other LAN events throughout the world. Kingston has supported gaming with the purpose of helping eSports grow and providing gamers with quality products that enhance their playing experience. Please visit the Kingston HyperX Website for more information.