The Heterogeneous System Architecture (HSA) Foundation today announced that LG Electronics has joined as a member. LG's diverse product portfolio and industry experience are valuable additions in helping HSA and its members reach common goals, ultimately benefiting consumers. With LG Electronics on board, new possibilities emerge as the fusion of HSA and LG's current IP bring a whole new level of interactivity for consumers- from home appliances to entertainment systems, the HSA foundation acquires greater depth in the smartphone, tablets, TV, digital cameras, game consoles and even the E-reader space. This allows for an entire ecosystem of electronics that touch the lives of consumers throughout their day to be enhanced via a common Heterogeneous Systems Architecture. The HSA Foundation continues working toward developing a single architecture specification that will unlock the performance and power efficiency of parallel computing engines found in many modern devices. These specifications also open up a more simplified approach to software development in heterogeneous environments which will enable a broad range of programmers to drive richer user experiences into their applications. "LG is known for bringing innovative products to market, and their decision to embrace the HSA vision reinforces the importance of driving and developing a standard across the industry," said Phil Rogers, HSA Foundation President and AMD Corporate Fellow. "With HSA, computing becomes more power efficient, enabling technology companies like LG to create unique and compelling experiences for consumers at home, work and on the go." "We are evaluating the SoC core technology trend and looking at bringing innovative, competitive SoCs to market," said Seung-Jong Choi, vice president of DTV SoC Department, SIC Lab, LG Electronics Inc. "Joining the HSA Foundation is one of the ways we can continue to innovate SoCs, and I am confident we will achieve fruitful results." HSA President, Phil Rogers, will be speaking at this year's ARM TechCon, during the Sensor Integration and Improved User Experiences at Even Lower Power session on November 1, 2012. Since its formation in June, the HSA Foundation has more than doubled its membership with new Founder, Promoter, Supporter, Contributor and Associate members that have joined the consortium.