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Logitech Names Bracken P. Darrell President, Future CEO

Discussion in 'News' started by Cristian_25H, Mar 19, 2012.

  1. Cristian_25H

    Cristian_25H News Poster

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    Logitech International today announced that Whirlpool EMEA leader Bracken P. Darrell will join Logitech as president, effective April 9, 2012. Reporting to Guerrino De Luca, Logitech chairman and chief executive officer, Mr. Darrell will assume responsibility for research and development, sales and marketing, manufacturing, supply chain, IT, human resources and legal functions. The company's finance organization and LifeSize division will continue to report to Mr. De Luca until January 1, 2013, at which time Mr. Darrell will succeed Mr. De Luca as chief executive officer.

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    "Bracken Darrell and Logitech are an excellent match," said Guerrino De Luca. "Bracken has a proven track record in highly successful global companies, with experience in operations, product innovation, marketing, service and brand management. He is a change agent, having driven innovation and transformation for iconic consumer brands. Bracken brings a passion for keeping the consumer at the heart of decisions as well as a fresh perspective on our business. The board of directors and I believe that Bracken is the right individual to drive our company to renewed profitable growth, and I am thrilled to work with him on his transition from president to CEO."

    Bracken Darrell, age 49, joins Logitech from Whirlpool Corporation, where he has been serving as executive vice president of Whirlpool Corporation and president of Whirlpool EMEA. Prior to joining Whirlpool in 2008, Mr. Darrell was with Procter & Gamble, most recently as president of Braun globally, based in Germany. In addition to serving in Procter & Gamble for twelve years, Mr. Darrell spent five years with General Electric Company, most recently as general manager of Consumer Home Service for GE Appliances. Mr. Darrell previously held positions with PepsiCo and Arthur Anderson. He received an M.B.A. degree from Harvard University in 1991 and a B.A. degree from Hendrix College in 1985.

    "I'm very excited to take on this role," said Bracken Darrell. "Logitech's strong history of innovation, design, and leadership in this space makes it extremely compelling to me. I've been a fan of Logitech products for years, so I'm eager to join Guerrino in driving the company toward renewed growth and increased profitability."

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