MSI, a world-wide leading manufacturer of computer components and systems, today in conjunction with THX and Creative announced its new Big Bang gaming motherboard, the first ever to implement THX TruStudio PC with Creative EAX ADVANCED HD 5.0 audio technology. Big Bang features QuantumWave audio processing, combining THX TruStudio PC with Creative EAX ADVANCED HD 5.0 to deliver the most powerful and realistic gaming audio performance available from any motherboard. THX TruStudio PC provides groundbreaking PC audio technologies, the result of collaborative research and development from Creative and THX. Together, these technologies deliver the fullest audio experience for music, movies and games, while remaining true to the intention of the artists who created it. "Creative, as many know, is a range of audio products specifically designed and co-developed with the world's most prolific gaming enthusiasts. As a leading motherboard manufacturer, MSI is proud to become the world’s first to include their most advanced THX TruStudio PC & Creative EAX ADVANCED HD 5.0 audio technology into our upcoming gaming line called Big Bang," says Jason Lee, MSI’s Marketing Director. "We consider Creative to be the best gaming audio provider worldwide and believe our cooperation will redefine the listening experience among the gaming community." "We are thrilled to extend the THX TruStudio PC technology to gaming systems featuring MSI Big Bang motherboards," said Mitch Gelman, chief operating officer at THX Ltd. " THX TruStudio PC lets gamers realize the sonic detail and impact of in-game sound elements as they are captured by game developers in the mixing studio. Whether you are listening to multi-channel games or stereo-based digital music, THX TruStudio PC™ elevates your entertainment experience." "We're excited to continue our working relationship with MSI with the introduction of THX TruStudio PC and Creative EAX ADVANCED HD 5.0 in the Big Bang," said Steven Erickson, VP and GM of audio and video for Creative. “By implementing THX TruStudio PC with Creative EAX ADVANCED HD 5.0, MSI is providing customers with the most advanced, highest-quality audio experiences available today from a motherboard." THX TruStudio PC The THX TruStudio PC suite of technologies features THX TruStudio PC Surround, THX TruStudio PC Crystalizer, THX TruStudio PC Speaker, THX TruStudio PC Dialog Plus and THX TruStudio PC Smart Volume. THX TruStudio PC Surround THX TruStudio PC Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multi-channel content played over stereo speakers and headphones will sound as if it's coming from all sides while voices remain centered in front and original balance and timbre is preserved. THX TruStudio PC Crystalizer THX TruStudio PC Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music gets compressed. This makes the music sounds as good as the artist originally intended, and adds an enhanced level of realism for movies and games. THX TruStudio PC Speaker THX TruStudio PC Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio PC Speaker technology dramatically improves the sound experience without a subwoofer. THX TruStudio PC Dialog Plus THX TruStudio PC Dialog Plus enhances the voices in movies for clearer dialog, allowing the listener to hear the dialog over the rest of the soundtrack and over ambient noise in the listening environment. THX TruStudio PC Smart Volume THX TruStudio PC Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes. About the Big Bang Fuzion The Big Bang Fuzion motherboard features a powerful Lucid HYDRA engine, which was designed to support different Graphics Processing Units (GPUs) within a single system. This provides the first viable alternative to offerings from current graphics card vendors that offer identical multi-GPU specific solutions. Big Bang utilizes a 100 percent Hi-C Cap server grade capacitor for enhanced stability in extreme gaming conditions. The official launch date is October 29th, 2009. For more information visit MSI Big Bang or THX or Creative.