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MSI Hiking Motherboard Prices From This Month

Discussion in 'News' started by btarunr, Mar 7, 2011.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    With escalating raw-material and labor costs, motherboard manufacturers had decided to hike prices in Q1 2011. To its effect, leading companies ASUS and Gigabyte have already implemented price-hikes in February, which will reflect in store prices soon. MSI will be introducing price-hikes on its motherboards by 5%-10%. Motherboard sales are expected to go up shortly, as the industry is re-releasing socket LGA1155 motherboards with rectified Intel "Cougar Point" 6-series PCH chips.

    [​IMG]

    Source: DigiTimes
     
  2. caleb

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    Is this overall for motherboards ? Or just for Intel platform's?
     
  3. Loosenut

    Loosenut

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    I guess it applies to all platforms, not just Intel
     
  4. LAN_deRf_HA

    LAN_deRf_HA

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    Overall. This pending price hike was announced awhile ago. We're just now seeing the effects.
     
  5. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    I never said only Intel platforms' prices would go up.
     
  6. Loosenut

    Loosenut

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    Only answering Caleb's query

     
  7. TheMailMan78

    TheMailMan78 Big Member

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    Is there any reason why they would be hiking the prices? Also why would "ALL" companies be price hiking? Sounds almost like price fixing unless there is something we do not know about?
     
  8. HalfAHertz

    HalfAHertz

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    copper prices went up from 6500$ a ton to 8000$.
     
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  9. caleb

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    I asked because you didn't use "ALL motherboards" and you mention the replacement s1155 board's.
    Anyways just wanted to be sure.
    I find it kinda ironic that they release a "fixed" platform and they raise it's price (even if its overall raise it shouldn't touch 1155 IMHO).

    So those who bought the buggy one can replace it and sell the new one for +10% price ^^
    Customers might stay away from 1155 if they once heard its buggy.
    I actually hoped for a price drop on these..
     
  10. TheMailMan78

    TheMailMan78 Big Member

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    Ah ok. Whats the reason?
     
  11. HalfAHertz

    HalfAHertz

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  12. TheMailMan78

    TheMailMan78 Big Member

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    Jack Doph says thanks.
  13. HalfAHertz

    HalfAHertz

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    Then maybe China is playing the market dunno. Fact is prices of copper have increased a lot in the last couple of months.
     
  14. TheMailMan78

    TheMailMan78 Big Member

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    Well it just said they increased production at the same time the cost of production spiked (gas). So there you go. Thank you Moammar Kadafi, you just made the motherboard I wanted more expensive.
     
  15. caleb

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    And it's all because he doesn't know when is BF3 out ^^.
     
  16. TheLostSwede

    TheLostSwede

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    It's not just about copper prices, but a lot of the "rare earths" that are used in specific components, like tantalum is in short supply and prices are going up for that too. Add increased labour costs China, higher oil prices = more expensive to ship things and just about everything else going and things are going to get more expensive, not just motherboards.
     
  17. Aleksander

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    This is disastrous!!!
    At least they should try to make motherboards with another material which costs less and is better!
    I have heard there is a better component than copper which helps the cost and performance of
    electricity
    Try to find a new component like copper Mobo makers!
    And i see Chile is a big potential of copper
     
  18. TheMailMan78

    TheMailMan78 Big Member

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    Rare metal conductivity does not change with the political wind. They use copper and such for a reason. 1. It works. 2. Its the cheapest alternative. Would you rather them use gold?

    You sound like "Oh why are we still using gas?! We need an alternative!" crowd. Well of course but until someone invents something we are stuck with good ole' petrol. Savvy?
     
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  19. Tannhäuser

    Tannhäuser

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    Errm, sorry guys. I don't believe that this is the result of the costs for materials (not that much copper on such a board). They had HUGE losses as a result of Intel's chip-failure and now they want the customers pay for it. I'm not sure if it's legal to have agreements like this (price-fixing).

    Now I'm raging.
     
  20. TheMailMan78

    TheMailMan78 Big Member

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    Dude when copper goes from 6,000 per ton to 10,000 per ton and gas goes up a minimum of 30 cents per gallon you can f#$king bet the farm its going to effect prices on electronics.

    This has nothing to do with Intel or price fixing.
     
  21. FreedomEclipse

    FreedomEclipse ~Technological Technocrat~

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    so if these guys are hiking their prices up. Does that mean other board makers will follow suite? this is sounding very similar to what infinityward did prior to MW2's release - they hiked up prices and said everyone else was going to follow
     
  22. caleb

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    I wouldn't bet just on materials. Sure they make a price but usually the materials are a small fracture of total price. Even if copper prices changed so much the board would have to use 2kg of copper to justify those 10%.
     
  23. TheMailMan78

    TheMailMan78 Big Member

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    Um they already did.

    If they only made one board at a time yeah. But thats not the case.
     
    Last edited: Mar 7, 2011
  24. Dave65

    Dave65

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    Yep there just passing the cost of there chipset failure on to us..
     
  25. HalfAHertz

    HalfAHertz

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    That's not true. The entire cost was taken up front by intel. They will add it as a 300mil loss for their Q1 2011

    more here

    Seriously if the salaries of your workforce increase by 10% and your material costs jump by 60%(from 6k$/ton to 10k$/ton) your hands are tied and you have to increase your final product price.
     
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