On the heels of its successes at Gitex 2011 late last year, MSI Notebook is leveling its sights on the Middle Eastern and African markets this year, initiating marketing campaigns in a determined effort to advance its brand name. In addition to starting its annual large-scale international "Beat it" video gaming competition in the second quarter, the company will be further developing distribution channels throughout the region, setting up specialty shops to enhance its image and launching an integrated advertising campaign, so that MSI's combat-grade GT780 and GT783 gaming notebooks will receive the welcome they so richly deserve. Focused on developing the high-end gaming notebook computer market, MSI Notebook is rolling out the newest members of its G Series, the ultimate in gaming NBs that leaves the rest of the industry scrambling to play catch up. MSI's objective is to bring these machines, characterized by the market's top performance-to-price ratio, into the hands of the world's top players—Top player, top choice. MSI Marketing Director Sam Chern stated that, focused on developing its own high tech brand name, MSI Notebook's steady stream of innovations has enabled it to break one world record after another. For example, MSI G Series gaming notebook computers that were tested at the recent IDF Forum organized by Intel in Beijing racked up over 20,000 points on the PC Mark. Soon afterward, the GT780DXR was awarded Innovations Honorees at CES 2012. Recipients of numerous awards, MSI's ultimate series of gaming laptops has been unveiled in various gaming strongholds around the world, including the Middle East and Africa, where it has been well received and supported by gaming enthusiasts. MSI Marketing Director Sam Chern points out that over the past few years; MSI Notebook has grown rapidly in the Middle East and Africa. Partly to show its appreciation to local consumers and partly to shore up its name brand and market foundation, MSI invited world champion gaming team Fnatic to serve as spokespersons at the yearly international gaming competition extravaganza "Beat it" which starts in the second quarter. Furthermore, with developing the MSI brand and the foundation of its long-term operations in mind, the company has pulled all the stops to establish sales points to enhance its image in the region. The venues are utilized to display and sell MSI products, including notebooks, AIO computers, motherboards, and graphics cards. MSI also has large advertisements in important commercial areas, such as major retail areas and airports. It has also organized a series of activities to show its appreciation to MSI fans for their support and set up a Facebook social network website to facilitate communications.