Mushkin Enhanced, a leading manufacturer in high-performance computer components, is proud to announce the launch of its European office. The company’s reputation for breakthrough products, awareness of end-user needs, and substantial worldwide press coverage has lead to strong international brand recognition and leadership in the enthusiast market. As the growing European enthusiast market continues to demand cutting edge technology and unique product offerings, Mushkin strives to deliver innovative solutions with more regional support in Europe. “We are committed to supporting the increasing demand for Mushkin products throughout Europe,” said George Stathakis, CEO Mushkin, Inc. “In accordance with our global sales strategy, Mushkin is aggressively expanding our European operations, and has brought on our first Mushkin colleague in Europe.” said Tom Duong, Head of Sales, “ Zikria Hoffmann will strengthen the channels throughout Europe for Mushkin. Mr. Hoffmann is responsible for driving European sales channels and revenue growth. He has held multiple positions in the enthusiast market, most recently serving as Product Manager for G.Skill in Germany, as well as holding an executive position at Sirius Computervertriebs GmbH.” Mr. Hoffmann will join Mushkin, Inc. in April 2007.