If you get past the headline and read. Year over Year is nice but take it into perspective. 500 series was coming to EOL after a 2yr life cycle. First GF110 was release in 7/12/2010 Common sense your new product line should sell more then your 2yr old product line. If it doesnt then somethings extremely wrong. Quarter to Quarter its not a strong endorsement. 600 series are all out and available for purchase and it's there first full holiday shopping season. Nvidia Q4 2012 Revenue = -8.1% Gross Margin = Flat Operating Expenses = +4.6% Net Income = -16.8% Earnings Per Share = -15.2% Reading helps get pass the PR spin sometimes.