NVIDIA launched the GeForce GTX 660 Ti graphics processor. The new chip is designed to let NVIDIA capture a key sub-$350 price-point, and is designed to offer high performance per Dollar in its market segment. Its rival from the red camp is the Radeon HD 7950. Based on the same GK104 silicon as most other high-end GeForce GTX 600 series graphics cards, the GTX 660 Ti packs 1344 CUDA cores, 112 TMUs, 24 ROPs, and a 192-bit wide GDDR5 memory interface, holding 2 GB of memory. Most GeForce GTX 660 Ti graphics cards being launched today are of custom-design with prices ranging between $299 and $349.