Not really. Even in the time of gtx280 it was affordable even at release and it was the fastes single chip for a while. I think they turned the GREED ENGINE on since the gtx500 serie and it was just a refreshed 400 serie. The 680 is so insanely priced,the GK104 not even designed to be high end. But it had a better performance than expected so why not fool the customers and rip them long as they can and keep yesterdays tech in a shelf and when the customers recover financialy they sell it as futures wonder tech. This greedy corporates holding back our technological evolution.