If there is anyone who believes Nvidia will release their Über offering and be able to set an MSRP lower than AMD 7970, I want what you're smoking! Kepler will be an improvement over the 7970 in performance, but honestly not on power or production costs unless they're really able to pull a rabbit out of the hat. So, it still does mean complex power sections and coolers to engineer and package onto a PCB. Per chip I can't see TSMC giving any price break to Nvidia. The only way this works is that if Nvidia purchases the entire wafer and their architecture sort much better and they get better yields. I don't know how either group contacts on purchasing or that either side has an architectural advantage in production at 28Nm. They’re both probably struggling with TSMC, the only upside is Nvidia will be reaping production benefits for being behind, while AMD has 5mo's ahead in sales. It probably just evens out a on the bottom line by year’s end.