Or quite the opposite, just to sell inventory. This kind of cards have always been very short lived. GTX465 is just one that comes to mind. Also if rumors about Kepler performance are finally true, Nvidia might not have a Kepler card to compete in that segment, GF106 could be much faster than HD7770. Considering the leaked specs I think that Nvidia just did a x2 increment to all the chips in the series, so GK106 could beat or come close to the GTX560 Ti.