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NVIDIA to Promote Hybrid SLI Using Additive Brand Strategy

Discussion in 'News' started by malware, Jan 9, 2008.

  1. malware New Member

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    NVIDIA recently informed its hardware partners of its "Additive Brand" strategy, a new marketing move which takes advantage of the company's recently announced Hybrid SLI technology to help increase the rate of motherboard and graphics card bundling by OEM makers. NVIDIA Hybrid SLI technology is based on the company's GeForce GPUs and SLI multi-GPU technology. Hybrid SLI enables NVIDIA motherboard GPUs to work cooperatively with discrete NVIDIA GPUs when paired in the same PC platform. Hybrid SLI provides two new technologies, GeForce Boost and HybridPower that allow the PC to deliver graphics performance for today's applications and games when 3D graphics horsepower is required, or transition to a lower-powered operating state when not. Under the Additive Brand strategy OEM makers who bundle an NVIDIA motherboard with one of the company's graphics cards using GeForce Boost technology, will be allowed to state the graphics card specification of the system based on the potential performance of the combined IGP and discrete card. For example, an nForce 780a motherboard bundled with a GeForce 8500GT graphics card may be marketed as a GeForce 8600 system, or a GeForce 8400GS as a GeForce 8500. Hybrid SLI-capable products will include motherboards based on the upcoming NVIDIA nForce 780a SLI, nForce 750a SLI, and nForce 730a chipsets for AMD CPUs, which will be released in February. Furthermore, NVIDIA Hybrid SLI notebooks as well as desktop products designed for Intel CPUs will be available in the second quarter of this year.

    Source: DigiTimes
  2. Mussels

    Mussels Moderprator Staff Member

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    oh god no. thats BS marketing at its best.

    they should have just stuck with calling it NVboost or something

    "8400GS with NVboost"

    otherwise they'll start going overboard.

    2x 8800 ultras in SLI suddenly becomes 2x 8900 ultras, becase of a pissy onboard card in an alienware system.
  3. EnergyFX

    EnergyFX New Member

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    No.
  4. qwerty_lesh

    qwerty_lesh

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    as if all the model names n junk for these cards arent confusing enough, u have the grade or whatever, gs gts gt gtx.. blah blah, then the family model and series. wtf now u can rename the family model of the series if u have intergrated, my impression of this is that consumers are going to feel scammed when they think their buying a nvidia 8800 gaming system from some shop, and find they have two 86's and an onboard. or at least if this is the gist of what nvidia are trying to get their partners to incorperate, then (and even tho i build my own systems) id be avoiding store built pc's due to potential confusion.
  5. [I.R.A]_FBi

    [I.R.A]_FBi New Member

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    nvidiot must think im an idiot ...

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